Official statement
Providing additional information through structured data does not increase the site's ranking in search, but it allows pages to be presented more prominently in search results when users look for them.
Other statements from this video 13 ▾
- □ How does technical SEO enhance crawling and indexing?
- □ How do structured data transform your SEO strategy?
- □ Why Do Links Need to Be Impeccably Formed for Google?
- □ Why should you hire an SEO expert right from the start of your project?
- □ Is Google crawling more efficiently thanks to HTTP/2?
- □ How Does HTTP/2 Really Affect Your SEO Crawl Budget?
- □ Why is JSON-LD becoming essential for SEO experts?
- □ Why is Schema.org essential for your SEO strategy?
- □ How do video segments really impact search results?
- □ How does the Seek markup enable Google to enhance video analysis for SEO?
- □ Why is it essential to verify site ownership before using Search Console?
- □ How does the Crawl Stats report change your approach to SEO analysis?
- □ How do Core Web Vitals actually impact your SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Use Recipe Structured Data on Collection Pages?
View statement →
TL;DR
Structured data doesn't boost your position in Google's results. It enhances the visibility of your pages through rich presentations. This means you could achieve higher click-through rates without changing your ranking.
❓ Frequently Asked Questions
Les données structurées impactent-elles le SEO directement ?
Non, elles améliorent la visibilité mais n'ont pas d'impact direct sur le classement.
Quelles types de données structurées sont les plus courantes ?
Les schémas produits, FAQ, et avis clients sont parmi les plus utilisés.
Implémenter des données structurées est-il complexe ?
Cela peut être technique et nécessite souvent une expertise SEO pour un résultat optimal.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021
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