Official statement
Over the past year, JSON-LD has emerged as the most popular way for websites to provide structured data. All modern metadata specific to Google's search can be provided through JSON-LD and the schema.org vocabulary.
Other statements from this video 13 ▾
- □ How does technical SEO enhance crawling and indexing?
- □ How do structured data transform your SEO strategy?
- □ Why Do Links Need to Be Impeccably Formed for Google?
- □ Why should you hire an SEO expert right from the start of your project?
- □ Is Google crawling more efficiently thanks to HTTP/2?
- □ How Does HTTP/2 Really Affect Your SEO Crawl Budget?
- □ Why is Schema.org essential for your SEO strategy?
- □ How do structured data truly impact your SEO visibility?
- □ How do video segments really impact search results?
- □ How does the Seek markup enable Google to enhance video analysis for SEO?
- □ Why is it essential to verify site ownership before using Search Console?
- □ How does the Crawl Stats report change your approach to SEO analysis?
- □ How do Core Web Vitals actually impact your SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do you really need to migrate your microdata to JSON-LD for structured data?
View statement →
TL;DR
JSON-LD is the preferred format for structured data on websites. Using it simplifies the integration of specific metadata for Google's search. For SEOs, it's a standard to master.
❓ Frequently Asked Questions
Quels sont les avantages de JSON-LD par rapport à d'autres formats ?
JSON-LD est facile à intégrer et ne nécessite pas de modifier le code HTML. Il est aussi plus lisible pour les développeurs.
JSON-LD est-il compatible avec tous les sites web ?
Généralement, oui. Mais sa performance peut varier selon la plateforme et les restrictions techniques.
Comment savoir si mes données JSON-LD sont correctement implémentées ?
Utilisez le Google Rich Results Test pour vérifier la lisibilité et la conformité de vos données structurées.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021
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