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Official statement

For Google to understand links, they must be well-formed HTML elements and point to reasonable and retrievable URLs. Google uses these links to discover new pages, both internal and external to the site.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 18/05/2021 ✂ 14 statements
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✂ Other statements from this video 13 ▾
  1. □ How does technical SEO enhance crawling and indexing?
  2. □ How do structured data transform your SEO strategy?
  3. □ Why should you hire an SEO expert right from the start of your project?
  4. □ Is Google crawling more efficiently thanks to HTTP/2?
  5. □ How Does HTTP/2 Really Affect Your SEO Crawl Budget?
  6. □ Why is JSON-LD becoming essential for SEO experts?
  7. □ Why is Schema.org essential for your SEO strategy?
  8. □ How do structured data truly impact your SEO visibility?
  9. □ How do video segments really impact search results?
  10. □ How does the Seek markup enable Google to enhance video analysis for SEO?
  11. □ Why is it essential to verify site ownership before using Search Console?
  12. □ How does the Crawl Stats report change your approach to SEO analysis?
  13. □ How do Core Web Vitals actually impact your SEO rankings?
📅
Official statement from (5 years ago)
TL;DR

Google requires well-formed links to understand their destination and discover new pages. Without this, you risk losing valuable indexing opportunities. A poorly constructed link can inhibit crawling and negatively impact SEO.

❓ Frequently Asked Questions

Les attributs non standards sont-ils problématiques ?
Oui, ils peuvent empêcher le crawler d'interpréter correctement les liens.
Les liens JavaScript sont-ils pris en compte ?
Pas toujours. Privilégiez les liens HTML traditionnels pour garantir l'indexation.
Quels outils recommandés pour auditer les liens ?
Des solutions comme Screaming Frog ou SEMrush sont efficaces pour auditer les liens.
🏷 Related Topics
Domain Age & History AI & SEO Links & Backlinks Domain Name

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021

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