Official statement
Google is expanding the support for Organization markup beyond the existing logo and URL, which have been in place since 2013, by adding new fields such as name, contact details, and business ID. Existing logo markups will continue to function without any necessary modifications.
4:44
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Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Should you markup your loyalty program to unlock rich results in Google Search?
View statement →
TL;DR
Google is adding new fields to Organization structured data, going beyond just the logo and URL. The new fields now include name, contact details, and business ID. The main implication: enrich these tags to enhance SEO visibility.
❓ Frequently Asked Questions
Qu'arrive-t-il aux anciens markups de logos ?
Les anciens markups continuent de fonctionner sans modification.
Quels sont les avantages de ces nouveaux champs ?
Ils permettent une meilleure exposition des informations de l'entreprise dans les recherches de marque.
Dois-je inclure tous les nouveaux champs ?
Bien qu'il soit recommandé de le faire, il s'agit surtout d'utiliser les champs pertinents pour optimiser votre visibilité.
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