Official statement
Google now supports structured data markup for vacation rentals. Partners can implement this markup to display their information in enriched results, but this requires meeting specific criteria and going through additional integration steps.
6:22
Other statements from this video 15 ▾
- 2:01 What does Google's removal of the crawl rate limiting tool mean for your SEO strategy?
- 2:49 How Does Googlebot Adapt Its Crawling to Server Responses?
- 3:32 How can you optimize your profiles and discussion forums with Google's new structured data?
- 4:44 How does the Organization structured data extension impact your SEO strategy?
- 7:23 Why does Google limit video thumbnails to pages with main content?
- 46:41 Why doesn't Google follow a fixed time frame for page rendering?
- 48:15 Does responsive design using display:none really affect SEO?
- 49:51 How can you ensure that your images are truly recognized by Google?
- 49:51 Is it advisable to skip the noscript tag for lazy-loading images?
- 51:41 Why do internal link metrics fluctuate in Search Console?
- 55:12 Is it safe to ignore the sitemap error in robots.txt according to Google?
- 56:50 Why does Google index URLs with parameters even when a canonical tag is present?
- 57:53 Why are structured course data currently restricted to English only?
- 58:59 Why should you leverage ProfilePage markup for your content creators?
- 62:45 Why can't we ensure that SEO snippets will show up?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Is Google finally giving you the structured data transparency you've been waitin...
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TL;DR
Google is introducing support for structured data markup for vacation rentals, making it easier for enriched information to appear in search results. For SEOs, this is an opportunity not to be missed by adhering to the specific criteria set by Google.
❓ Frequently Asked Questions
Quels types de propriétés peuvent utiliser ce markup ?
Actuellement, il est principalement destiné aux locations de vacances, type 'minpaku'.
Faut-il modifier mes anciennes pages ?
Oui, pour maximiser la visibilité, adaptez vos pages existantes en incluant ce markup.
Le retour sur investissement est-il garanti ?
Non, le ROI dépendra de l'optimisation et de la réponse du marché, mais le potentiel est notable.
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