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Official statement

For responsive design, having the same HTML content twice with display:block on one device and display:none on another is usually acceptable, even though it may seem inefficient. Caution: all structured data elements must be visible.
48:15
🎥 Source video

Extracted from a Google Search Central video

⏱ 1h04 💬 EN 📅 14/12/2023 ✂ 16 statements
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✂ Other statements from this video 15 ▾
  1. 2:01 What does Google's removal of the crawl rate limiting tool mean for your SEO strategy?
  2. 2:49 How Does Googlebot Adapt Its Crawling to Server Responses?
  3. 3:32 How can you optimize your profiles and discussion forums with Google's new structured data?
  4. 4:44 How does the Organization structured data extension impact your SEO strategy?
  5. 6:22 Why is the new markup for vacation rentals a game changer for your SEO?
  6. 7:23 Why does Google limit video thumbnails to pages with main content?
  7. 46:41 Why doesn't Google follow a fixed time frame for page rendering?
  8. 49:51 How can you ensure that your images are truly recognized by Google?
  9. 49:51 Is it advisable to skip the noscript tag for lazy-loading images?
  10. 51:41 Why do internal link metrics fluctuate in Search Console?
  11. 55:12 Is it safe to ignore the sitemap error in robots.txt according to Google?
  12. 56:50 Why does Google index URLs with parameters even when a canonical tag is present?
  13. 57:53 Why are structured course data currently restricted to English only?
  14. 58:59 Why should you leverage ProfilePage markup for your content creators?
  15. 62:45 Why can't we ensure that SEO snippets will show up?
📅
Official statement from (2 years ago)
TL;DR

Responsive design utilizing display:none is generally acceptable for SEO according to Google. However, ensure that structured data elements remain visible to guarantee proper indexing.

Content Mobile SEO Pagination & Structure

🎥 From the same video 15

Other SEO insights extracted from this same Google Search Central video · duration 1h04 · published on 14/12/2023

🎥 Watch the full video on YouTube →

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