What does Google say about SEO? /
Quick SEO Quiz

Test your SEO knowledge in 3 questions

Less than 30 seconds. Find out how much you really know about Google search.

🕒 ~30s 🎯 3 questions 📚 SEO Google

Official statement

Google refuses proposals to move robots.txt to the .well-known directory or to convert it to JSON. The simple text format at the root of the site has worked for 25 years, and adding complexity brings no benefits.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 21/12/2021 ✂ 12 statements
Watch on YouTube →
Other statements from this video 11
  1. Le fichier robots.txt empêche-t-il réellement l'indexation de vos pages ?
  2. Votre outil de test SEO est-il vraiment un crawler aux yeux de Google ?
  3. Googlebot suit-il vraiment les liens ou fonctionne-t-il autrement ?
  4. Le parser robots.txt open source de Google est-il vraiment utilisé en production ?
  5. Pourquoi Google abandonne-t-il les directives d'indexation dans robots.txt ?
  6. Publier un site web équivaut-il juridiquement à autoriser Google à le crawler ?
  7. Comment Googlebot ajuste-t-il sa fréquence de crawl pour ne pas faire planter vos serveurs ?
  8. Peut-on indexer une page sans la crawler ?
  9. Pourquoi Google refuse-t-il des directives robots.txt trop granulaires ?
  10. Le robots.txt est-il vraiment suffisant pour contrôler le crawl de votre site ?
  11. Qui a vraiment créé le parser robots.txt de Google ?
📅
Official statement from (4 years ago)
TL;DR

Google rejects any evolution of robots.txt: no move to .well-known, no JSON format. The text file at the root of the site remains mandatory after 25 years of existence. For Google, adding complexity to a system that works brings no value—a position that may surprise in the age of automation.

What you need to understand

What fuels the drive to modernize robots.txt?‍

Voices within the technical community regularly suggest moving robots.txt to the .well-known directory — a standardized location for web metadata. Others propose switching to a JSON format to facilitate automated parsing.

The idea stems from good intentions: harmonizing web standards, allowing richer configurations, and easing integration into modern build pipelines. However, Google dismisses these proposals outright.

What is Google’s official stance on these evolutions?‍

The answer is unequivocal: no change. The robots.txt file will remain in plain text format at the root of the domain. Gary Illyes justifies this position with a stability argument: the system has worked for a quarter of a century, why break it?

This statement puts an end to any debate. Google has no plans for gradual migration, dual support, or evolution of the standard. Period.

Why could this rigidity pose problems?‍

This is a valid question. Complex sites juggle hundreds of rules, approximate regex patterns, and comments that resemble homegrown versioning. The text format quickly becomes a maintenance nightmare.

But here’s the thing — Google doesn’t care. Their logic: if it works, don’t touch it. And technically, it works. Even if it’s not elegant.

  • Imposed format: plain text only, no JSON or XML
  • Fixed location: /robots.txt at the root of the domain, no .well-known
  • Complete backward compatibility: no evolution of the standard planned
  • Priority on simplicity: Google refuses to add complexity for marginal benefits
  • Guaranteed stability: the current format will continue to function indefinitely

SEO Expert opinion

Is this position truly consistent with Google's practices?‍

Let’s be honest: Google has an ambiguous relationship with standards. On one hand, they push Schema.org, Core Web Vitals, and the move to HTTPS—evolutions that add complexity. On the other hand, they refuse to touch a 25-year-old text file.

Consistency? Debatable. Business logic? Clearer. Modifying robots.txt would force Google to maintain backward compatibility for years, with zero ROI. Why bother when the current format serves its purpose?

What are the real arguments behind this refusal?‍

The official line—"it works, let’s not change anything"—hides technical realities. Moving to .well-known would break millions of existing configurations. Switching to JSON would require a different parser, tests, and updated documentation.

And for what gain? Allowing developers to generate JSON instead of concatenating strings? Google sees no added value for crawling. [To be verified]: No data indicates that the current format poses performance or reliability issues on the Googlebot side.

Point of attention: This rigidity applies to robots.txt, but Google continues to evolve on other fronts (IndexNow ignored, but Indexing API expanded). The strategy isn't consistent everywhere—some standards are moving, others are not. It's hard to predict what will evolve tomorrow.

In what scenarios could this decision become problematic?‍

Multi-regional sites with hundreds of subdomains struggle with file duplication. Teams automating deployment via CI/CD would prefer a structured format. Open-source projects that generate robots.txt on-the-fly would favor JSON.

But here’s the thing — Google isn’t building its engine for exotic use cases. They optimize for the common denominator: the average webmaster who edits a text file via FTP. And in this scenario, simplicity prevails.

Practical impact and recommendations

What should you concretely do with your robots.txt?‍

No revolution in sight. Continue to place your robots.txt at the root of the domain, in pure text format. If you've migrated to .well-known in anticipation, revert it back to /robots.txt. No CMS or framework should modify this location.

For the syntax, stick to standard directives: User-agent, Disallow, Allow, Sitemap. No fancy stuff, no ambiguous comments that could confuse parsers. The format is deliberately limited — accept this constraint.

What mistakes should be avoided in managing the file?‍

Don’t venture into complex regex thinking that Google will interpret them like your web server. The wildcard * and $ at the end of the line work, but lookaheads or capture groups? Forget it. Test with Search Console before deploying.

Another pitfall: managing robots.txt via a CDN that aggressively caches. If you block /admin/ and the cache serves an outdated version, Googlebot may crawl sensitive pages. Check the Cache-Control headers and test under real conditions.

How can you verify that the configuration is correctly interpreted?‍

The Search Console offers a robots.txt testing tool — use it consistently after each modification. Compare what you want to block with what Google truly understands. Surprises are frequent.

Also, monitor crawl errors in the reports. If Googlebot repeatedly attempts to access blocked URLs, it’s either a syntax problem or internal links pointing to these resources. Both deserve correction.

  • Check that /robots.txt is accessible via HTTP and HTTPS
  • Test each directive with the Search Console tool before deployment
  • Document the reasons for each blocking rule (clear comments)
  • Set up alerts if the file returns a 404 or 500
  • Avoid blocking essential CSS/JS resources for rendering
  • Reference your XML sitemap(s) with the Sitemap directive
  • Regularly check that your CDN isn’t caching the file for too long
The robots.txt will not move — Google has confirmed this unequivocally. Focus on a simple and robust configuration, test consistently, and document your choices for future migrations. If managing these technical aspects seems time-consuming or if you want to ensure an optimal configuration without risk of error, hiring a specialized SEO agency can allow you to delegate these optimizations while benefitting from expert insight on your entire crawl budget.

❓ Frequently Asked Questions

Google supporte-t-il le format JSON pour robots.txt ?
Non, Google refuse catégoriquement le format JSON. Le fichier doit rester en texte brut (.txt) à la racine du domaine. Aucune évolution de ce standard n'est prévue.
Peut-on déplacer robots.txt vers le répertoire .well-known ?
Non, Google n'acceptera jamais ce déplacement. Le fichier robots.txt doit impérativement se trouver à /robots.txt, directement à la racine du domaine.
Pourquoi Google refuse-t-il de moderniser ce format vieux de 25 ans ?
Google considère que le format actuel fonctionne parfaitement et que toute complexité ajoutée n'apporterait aucun bénéfice réel. La stabilité et la simplicité priment sur la modernisation.
Cette position de Google peut-elle évoluer dans le futur ?
Rien ne l'indique. La déclaration de Gary Illyes est sans équivoque et ne laisse aucune place à une évolution progressive ou à un support dual. Le format texte à la racine du site est là pour rester.
Quels sont les risques si je déplace quand même mon robots.txt ?
Googlebot ne le trouvera pas et considérera qu'aucun fichier robots.txt n'existe. Toutes tes URLs seront crawlables par défaut, avec un risque d'indexation de contenus sensibles.
🏷 Related Topics
Content Crawl & Indexing JavaScript & Technical SEO

🎥 From the same video 11

Other SEO insights extracted from this same Google Search Central video · published on 21/12/2021

🎥 Watch the full video on YouTube →

Related statements

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.