Official statement
To keep a site private, locking it with a password is often the best approach. Neither search engines nor random web users will be able to see the content, making it highly secure.
Other statements from this video 6 ▾
- □ How can you conceal your site from Google search results while keeping it accessible?
- □ Can you really rely on the robots.txt file to stop search engines from crawling your site?
- □ Is it true that robots.txt doesn't guarantee your URLs won't be indexed?
- □ How does the noindex tag influence your SEO indexing strategy?
- □ How does password protection impact the SEO of private content?
- □ When is it a good idea to block crawling or indexing for your SEO optimization?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is robots.txt really protecting your private content from Google?
View statement →
TL;DR
Google recommends password protection to keep a site private. This method prevents search engines and uninvited users from accessing the content. For SEO, it means this content is essentially absent from the SERPs.
🎥 From the same video 6
Other SEO insights extracted from this same Google Search Central video · published on 24/11/2021
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