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Official statement

Blocking crawling or indexing can be good options when the content is not private or if it simply involves parts of a website that you wish to prevent from appearing in search results.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 24/11/2021 ✂ 7 statements
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✂ Other statements from this video 6 ▾
  1. □ How can you conceal your site from Google search results while keeping it accessible?
  2. □ Is using a password the most effective way to safeguard private content?
  3. □ Can you really rely on the robots.txt file to stop search engines from crawling your site?
  4. □ Is it true that robots.txt doesn't guarantee your URLs won't be indexed?
  5. □ How does the noindex tag influence your SEO indexing strategy?
  6. □ How does password protection impact the SEO of private content?
📅
Official statement from (4 years ago)
TL;DR

According to Google, it makes sense to block crawling or indexing for non-private content or certain parts of the site that you want to exclude from search results. This prevents the unwanted appearance of such content in the SERPs.

❓ Frequently Asked Questions

Bloquer le crawl impacte-t-il le SEO ?
Oui, cela réduit la visibilité de certaines pages qui ne doivent pas apparaître dans les résultats de recherche.
Peut-on empêcher l'indexation via robots.txt ?
Non, robots.txt gère le crawl, mais utilisez meta 'noindex' pour l'indexation.
Quand bloquer des parties de site ?
Quand elles ne sont pas essentielles au SEO ou concernent des tests, duplications.
🏷 Related Topics
Domain Age & History Content Crawl & Indexing AI & SEO

🎥 From the same video 6

Other SEO insights extracted from this same Google Search Central video · published on 24/11/2021

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