What does Google say about SEO? /

Official statement

Blocking crawling with robots.txt is not an ideal approach, as search engines can still index the website’s address without accessing the content. It's rare, but it can happen.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 24/11/2021 ✂ 7 statements
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Other statements from this video 6
  1. How can you conceal your site from Google search results while keeping it accessible?
  2. Is using a password the most effective way to safeguard private content?
  3. Can you really rely on the robots.txt file to stop search engines from crawling your site?
  4. How does the noindex tag influence your SEO indexing strategy?
  5. How does password protection impact the SEO of private content?
  6. When is it a good idea to block crawling or indexing for your SEO optimization?
📅
Official statement from (4 years ago)
TL;DR

Blocking a site with robots.txt isn't enough to prevent its URLs from being indexed. Google can index a URL even without accessing the content. Be aware of potential misunderstandings.

❓ Frequently Asked Questions

Le robots.txt suffit-il à empêcher l'indexation d'une page ?
Non, le robots.txt bloque le crawl mais pas nécessairement l'indexation si la page est découverte autrement.
Comment empêcher totalement l'indexation d'une page ?
Utilisez la balise noindex en complément du robots.txt pour être plus sûr.
Pourquoi une URL bloquée peut-elle encore apparaître dans les SERP ?
Si des backlinks pointent vers cette URL ou si des signaux externes existent, Google peut l'indexer.
🏷 Related Topics
Content Crawl & Indexing AI & SEO Domain Name

🎥 From the same video 6

Other SEO insights extracted from this same Google Search Central video · published on 24/11/2021

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