Official statement
The authority of an author and E-A-T information mainly play a role for scientific or medical topics where it’s important to identify the source. For general topics and e-commerce, the author's impact is generally minimal.
Other statements from this video 13 ▾
- □ Why doesn't Google penalize duplicate content?
- □ Is it true that Google prefers duplicate content over short content?
- □ Does duplicate content really harm your SEO?
- □ How Does Google Handle Duplicate Content Across Different Websites?
- □ How does Google automatically recognize synonyms and gender variations in search algorithms?
- □ How do brand searches truly impact SEO?
- □ Is it true that mobile-first indexing doesn't demand strict mobile optimization?
- □ Should you really worry about the Page Experience Update when it comes to rankings?
- □ Is the URL Parameter Tool Really Reliable for Controlling Crawling?
- □ How can you effectively differentiate between using robots.txt and noindex for your SEO?
- □ How can temporary links from your homepage enhance your SEO strategy?
- □ Do links from noindex pages truly hold any SEO value?
- □ How does Google really generate sitelinks without structured data?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Change the Author Name When Updating an Article?
View statement →
TL;DR
Google states that author authority has a limited impact on SEO, except for medical and scientific topics. For e-commerce and general topics, the influence is marginal.
❓ Frequently Asked Questions
L'E-A-T s'applique-t-il à tous les types de sites ?
Non, son impact est spécifique aux matières nécessitant fiabilité comme le médical.
Comment l'autorité d'un auteur influence-t-elle un site d'e-commerce ?
Elle a peu d'influence directe, mais peut aider indirectement via l'autorité générale du site.
Google quantifie-t-il l'impact de l'autorité de l'auteur ?
Non, Google reste vague quant à l'impact quantifiable de cet aspect.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 10/06/2021
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