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Official statement

Links from noindex pages generally hold little value. Google can crawl these pages, but the interpretation of outbound links is subjective. If Google considers the page not to truly exist, the links may be ignored.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 10/06/2021 ✂ 14 statements
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Other statements from this video 13
  1. Pourquoi Google ne pénalise-t-il pas le contenu dupliqué ?
  2. Pourquoi Google préconise-t-il de privilégier le contenu dupliqué au contenu court ?
  3. Le contenu dupliqué nuit-il vraiment à votre SEO ?
  4. Comment Google gère-t-il le contenu dupliqué à travers plusieurs sites ?
  5. Comment Google traite-t-il les synonymes et les variations de genre dans ses algorithmes de recherche ?
  6. Comment les recherches de marque affectent-elles vraiment le SEO ?
  7. L'autorité d'auteur est-elle réellement cruciale pour le SEO ?
  8. Pourquoi le mobile-first indexing ne nécessite-t-il pas une optimisation mobile stricte ?
  9. Le Page Experience Update : faut-il vraiment s'en soucier pour le ranking ?
  10. L'outil de gestion des paramètres d'URL est-il vraiment fiable pour contrôler le crawl ?
  11. Comment différencier efficacement l'usage du robots.txt et du noindex pour votre SEO ?
  12. Pourquoi les liens temporaires depuis la page d'accueil peuvent booster votre SEO ?
  13. Comment Google génère-t-il réellement les sitelinks sans données structurées ?
📅
Official statement from (4 years ago)
TL;DR

Links from noindex pages have little effect. Google may ignore them if the page is perceived as non-existent. Using these links won't improve your ranking.

What you need to understand

What impact do noindex pages have on SEO?<\/h3>

Pages with a noindex tag should not influence your site's positioning in search results, as Google tends to overlook these pages.<\/p>

  • Outbound links from these pages hold little value.<\/li>
  • Google may choose to ignore this content.<\/li>
  • It may impact the structure of internal links if mismanaged.<\/li><\/ul>

    Why does Google interpret links differently?<\/h3>

    Google makes a subjective interpretation of links, especially those coming from noindex pages. This means that these links could be completely ignored in certain contexts.<\/p>

    This approach is dictated by the perception that these pages do not genuinely exist in the public index.<\/p>

SEO Expert opinion

Does this align with current SEO practices?<\/h3>

It is commonly accepted in the SEO community that links originating from noindex pages have little effect on SEO. What John Mueller confirms here aligns with common field observations.<\/p>

Are there notable exceptions?<\/h3>

Yes, if a noindex page has numerous quality inbound links, it could still indirectly influence its perception by Google. [To be verified]<\/strong> This situation remains rare but not impossible, especially in very specific niches.<\/p>

Keep in mind: the impact of links is primarily contextual.<\/div>

Practical impact and recommendations

How can I optimize my use of noindex pages?<\/h3>

Keep noindex pages for non-essential content that you do not want to appear in search results.<\/p>

Avoid relying on links from noindex pages for your backlinking strategies.<\/p>

  • Evaluate the importance of each noindex page.<\/li>
  • Ensure that your internal link structure does not weaken because of noindex pages.<\/li><\/ul>

    What mistakes should I avoid?<\/h3>

    Do not set key pages for your SEO to noindex. This could prove counterproductive.<\/p>

    SEO optimizations related to noindex tags require particular attention and a well-thought-out strategy. This is often where external help, like from a specialized agency, can be crucial.<\/div>

❓ Frequently Asked Questions

Les pages noindex influencent-elles le SEO?
Non, elles n'influencent pas le classement car Google peut ignorer les liens sortants.
Google crawle-t-il les pages noindex?
Oui, Google peut crawler ces pages mais elles ne participent pas au ranking.
Les liens internes depuis des pages noindex sont-ils utiles?
Ils sont généralement peu utiles, car Google peut choisir de les ignorer.

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