Official statement
When faced with the choice of having duplicate content versus having very little unique content, it's better to keep the duplicate content since it at least provides context to Google. With less content, Google lacks the context to understand what the page is about.
Other statements from this video 13 ▾
- □ Why doesn't Google penalize duplicate content?
- □ Does duplicate content really harm your SEO?
- □ How Does Google Handle Duplicate Content Across Different Websites?
- □ How does Google automatically recognize synonyms and gender variations in search algorithms?
- □ How do brand searches truly impact SEO?
- □ Is author authority really a game changer for SEO?
- □ Is it true that mobile-first indexing doesn't demand strict mobile optimization?
- □ Should you really worry about the Page Experience Update when it comes to rankings?
- □ Is the URL Parameter Tool Really Reliable for Controlling Crawling?
- □ How can you effectively differentiate between using robots.txt and noindex for your SEO?
- □ How can temporary links from your homepage enhance your SEO strategy?
- □ Do links from noindex pages truly hold any SEO value?
- □ How does Google really generate sitelinks without structured data?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Word Count Really Matter for SEO Content Anymore?
View statement →
TL;DR
Google recommends maintaining duplicate content rather than having very little unique content. Duplicate content provides more context for understanding the page. Less content complicates Google's analysis.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 10/06/2021
🎥 Watch the full video on YouTube →
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