Official statement
In the parsed query, the original words from the user carry a weight of 1 (100%). All synonyms automatically added by Google receive a lower weight. The less confident Google is in a synonym, the lower the weight is.
Other statements from this video 11 ▾
- □ Does Google Analytics Really Impact Your Site's SEO?
- □ How does Google handle meta refresh redirects?
- □ How does Google really interpret JavaScript generated content?
- □ How does Google enhance link discovery through dual extraction?
- □ How are user queries truly transformed by Google?
- □ How does Google segment languages without spaces for SEO?
- □ Why doesn't Google use synonyms in its index?
- □ Why does Google sometimes keep stop words?
- □ How does Google automate stemming and spelling correction?
- □ How does Google's diacritic expansion affect your SEO?
- □ How does a user's location influence Google's understanding of queries?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Ditch WordPress for Hosted CMS Like Wix or Squarespace?
View statement →
TL;DR
The original words in a query are prioritized with a weight of 100%. The synonyms integrated by Google have less weight, especially if Google has doubts about their relevance. For professionals, this means the focus remains on the choice of original keywords.
❓ Frequently Asked Questions
Les synonymes sont-ils inutiles pour le SEO ?
Non, mais ils doivent être utilisés en complément des mots-clés principaux, dont le poids est plus lourd.
Peut-on mesurer le poids exact attribué aux synonymes ?
Google ne fournit pas ces détails publics. Il faut observer les performances pour comprendre l'impact.
Devrait-on réévaluer notre stratégie de mots-clés souvent ?
Oui, la réévaluation permet d'adapter la stratégie aux évolutions de l'algorithme de Google.
Les synonymes nuisent-ils au classement si mal utilisés ?
Ils peuvent diluer l'impact si prioritaires sur les mots originaux, mais ne nuisent pas fondamentalement.
Y a-t-il des synonymes à éviter absolument ?
Évitez ceux qui ne correspondent pas parfaitement au contexte et à l'intention du mot original.
🎥 From the same video 11
Other SEO insights extracted from this same Google Search Central video · published on 27/05/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.