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Official statement

Google officially confirms that it does not use data from Google Analytics for ranking in search results. This clarification is important to dispel myths about the influence of Analytics metrics on SEO.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 27/05/2021 ✂ 12 statements
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Other statements from this video 11
  1. How does Google handle meta refresh redirects?
  2. How does Google really interpret JavaScript generated content?
  3. How does Google enhance link discovery through dual extraction?
  4. How are user queries truly transformed by Google?
  5. How does Google segment languages without spaces for SEO?
  6. Why doesn't Google use synonyms in its index?
  7. Why does Google sometimes keep stop words?
  8. How does Google automate stemming and spelling correction?
  9. Why do synonyms carry less weight than the original text in SEO?
  10. How does Google's diacritic expansion affect your SEO?
  11. How does a user's location influence Google's understanding of queries?
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Official statement from (5 years ago)
TL;DR

Google does not use Google Analytics for site ranking. GA metrics do not affect SEO. Focus your efforts elsewhere!

❓ Frequently Asked Questions

Google Analytics influence-t-il le classement de mon site ?
Non, les données GA ne sont pas utilisées pour le classement par Google.
Dois-je continuer à utiliser Google Analytics ?
Oui, pour des insights et mesures de performance mais pas pour influencer votre classement.
Les autres outils de Google influencent-ils le SEO ?
Indirectement oui, comme Search Console qui vous aide à voir comment votre site apparaît dans Google.
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Other SEO insights extracted from this same Google Search Central video · published on 27/05/2021

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