What does Google say about SEO?

How does Google assess reputation abuse for websites?

Google Nov 28, 2024 ★★★

Google employs various criteria to determine if third-party content is used abusively in the context of site reputation abuse. Penalized owners receive a notification through Search Console and can submit a reconsideration request.

Content AI & SEO Search Console

Why is link list distribution seen as spam by Google?

Google Nov 28, 2024 ★★★

Link list distribution can be seen as link spam. Google uses links as a relevance factor, but links intended to manipulate rankings are considered link spam, including the manipulation of inbound and outbound links.

AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam

Has Buying Links Really Become Useless for SEO?

Google Nov 28, 2024 ★★★

The detection of reliable links has significantly improved over the years. Consequently, buying links is now at risk of becoming useless, as Google is better at identifying manipulative links.

Algorithms AI & SEO Links & Backlinks

Should you really worry about noindex and 404 alerts in Search Console?

Google Nov 28, 2024 ★★

Search Console alerts regarding intentionally noindexed pages or 404 errors on expired content can be ignored if these configurations are intentional. Search Console sends these alerts not to miss out on genuine concerns.

Domain Age & History Content Crawl & Indexing AI & SEO Search Console

Could SafeSearch really impact your SEO visibility?

Google Nov 28, 2024 ★★

If a site does not appear for brand searches, comparing results with SafeSearch on versus off can reveal significant differences. The SafeSearch filter prevents the display of explicit content based on browser settings.

Domain Age & History Content

Does hreflang on A tags really not work with Google?

Google Nov 28, 2024 ★★★

Google currently does not take into account the hreflang attribute when placed on A elements (links), even though this practice is used by sites like Wikipedia.

AI & SEO Links & Backlinks International SEO

Why is it so challenging to gauge performance on Discover?

Google Nov 28, 2024 ★★

Performance on Discover is extremely difficult to measure due to the personalized nature of the product, which is based on users' individual interests. The content displayed is constantly changing according to trends. Google cannot provide clear answ...

Content Discover & News E-commerce AI & SEO Web Performance Search Console

Why is your site losing ground on generic queries while brand queries remain unaffected?

Google Nov 28, 2024 ★★

For a medical site, a significant decline in competitive generic queries (procedure names, common issues) while brand queries perform normally indicates an algorithmic problem rather than a technical one. There’s no quick fix; continuous improvement ...

Algorithms Content AI & SEO JavaScript & Technical SEO

Should You Really Worry About Rendering Costs for Google Indexing?

Martin Splitt Nov 26, 2024 ★★

On LinkedIn, Martin Splitt explained to an SEO professional that there's no need to worry too much about aspects related to rendering costs, CPU usage, or server resources when it comes to rendering and indexing matters. The only element to keep an e...

Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Social Media

Why Is Google Now Hiding the Number of Search Results from SEOs?

Danny Sullivan Nov 26, 2024 ★★★

Danny Sullivan explained that Google has made it more difficult to access the number of results in searches, as this information can be a source of distraction. According to him, these counters are only rough estimates that do not necessarily reflect...

AI & SEO

Does keyword stuffing really boost your Google rankings?

Google Nov 21, 2024 ★★★

Cramming a page with keywords (keyword stuffing) does not contribute to improving rankings. A practical case study shows that removing keyword stuffing from an already well-ranked page caused no drop in ranking, while improving the conversion rate.

Domain Age & History AI & SEO Penalties & Spam

Does hidden content in accordions really hurt your SEO rankings?

John Mueller Nov 21, 2024 ★★★

From an SEO perspective, content hidden behind expandable elements or accordions is acceptable. The main information that people are searching for is generally visible immediately anyway, so this interface pattern has no negative impact on search ran...

Content AI & SEO JavaScript & Technical SEO Pagination & Structure

Does user experience really start in the SERPs rather than on your website?

Google Nov 21, 2024 ★★

User experience doesn't begin only on the website itself but starts right in the search results. Elements like the page title and description in search results are integral parts of the overall UX and user journey.

Domain Age & History Content AI & SEO

Does duplicate content really hurt your Google rankings?

Martin Splitt Nov 19, 2024 ★★★

Martin Splitt explains that duplicate content does not negatively affect a site's quality, but it can pose operational problems, particularly slowing down crawling and making performance tracking more difficult. To address this, he recommends three s...

Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Web Performance Redirects Search Console

Does URL structure really matter for SEO rankings?

John Mueller Nov 19, 2024 ★★★

John Mueller states that some SEOs place too much importance on URL structure. A clear structure is useful for users and for performance tracking, but cannot compensate for content that isn't explicit enough.

Content AI & SEO Domain Name Pagination & Structure Web Performance Search Console

Is Google Trends Actually Hurting Your SEO Content Strategy?

John Mueller Nov 19, 2024 ★★★

John Mueller has warned against the excessive use of Google Trends to generate content ideas. Instead of repeating what others have already said, he advises being selective, focusing on your expertise and the real needs of users.

Content

What should you do when Google says nothing at all?

John Mueller Nov 19, 2024 ★

The provided transcript contains only background music [MUSIC PLAYING] with no verbal content or official Google statement regarding search engine optimization.

Content Featured Snippets & SERP AI & SEO

Should you really build a separate page for every keyword variant out there?

John Mueller Nov 13, 2024 ★★★

It's easy to overdo it with tools like Google Trends. You don't have to create pages to cover every potentially related search term. It's critical that the content you publish actually adds real value to the web and doesn't simply repeat what others ...

Domain Age & History Content AI & SEO

Should you switch to AVIF now that Google Images supports it?

John Mueller Nov 13, 2024 ★★

Google has added support for the AVIF image format in Google Images.

Domain Age & History Images & Videos

Should you really rely on Search Console recommendations to optimize your website?

John Mueller Nov 13, 2024 ★★

Search Console recommendations make it easier to detect patterns and gain insights about your site. They haven't been deployed to all websites yet and only display when they're relevant. Google plans to add more recommendations over time.

Domain Age & History Local Search Search Console