What does Google say about SEO?

Search through official Google statements about search engine optimization

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8221 statement(s) found
Should you completely rethink your SEO strategy for Google Discover?
Google Dec 16, 2025 ★★
During the Google Search Central Live event in Zurich, Andy Almeida (from Google's Trust & Safety team) presented a slide indicating "minimal alignment" between Discover rankings and classic Search ranking. This represents a significant paradigm shif...
Algorithms Domain Age & History Content Discover & News Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Penalties & Spam Search Console
Should You Create an LLMs.txt File for Your Website in 2024?
John Mueller Dec 09, 2025 ★
According to multiple communications on the subject, Google considers the LLMs.txt file perfectly useless. This file, which is supposed to give instructions to LLMs (following the same model as the robots.txt file), would indeed be ignored by those p...
Content Crawl & Indexing AI & SEO PDF & Files
Why is Google Search Console hiding your most recent data from you by default?
Daniel Waisberg Dec 04, 2025 ★★
By default, Search Console displays only complete days of data. If you want to see today's or yesterday's data, you must use the custom date range selector.
AI & SEO Local Search Search Console
Why do your Search Console data never match your time zone?
Daniel Waisberg Dec 04, 2025 ★★
In Search Console, all dates are displayed in Pacific Time (PT), with the exception of the 24-hour view where data is displayed in your local time zone based on your browser settings.
AI & SEO JavaScript & Technical SEO Local Search Search Console
Why aren't your strategic pages showing up in Search Console?
Daniel Waisberg Dec 04, 2025 ★★★
If important pages on your site aren't appearing in your Search Console pages list, there may be a problem with these pages. In that case, you should use the Inspect URL tool to discover why.
Domain Age & History AI & SEO Domain Name Search Console
Does low CTR really justify adding images and structured data to your pages?
Daniel Waisberg Dec 04, 2025 ★★★
If the number of impressions is significantly higher than clicks, or if CTR is very low for a query or page, you should consider adding images or structured data to your pages to make them more attractive to search users.
Domain Age & History AI & SEO Images & Videos
Are you leaving 40% of your potential traffic on the table by only tracking performance on the classic Web tab?
Daniel Waisberg Dec 04, 2025 ★★
It is recommended to check your performance not only on Google Search's main Web tab, but also on other tabs such as Images, Videos, and News to get a complete view of your traffic.
Domain Age & History Discover & News AI & SEO Images & Videos JavaScript & Technical SEO Pagination & Structure Web Performance Search Console
How can custom annotations in Search Console completely transform your SEO analysis?
Daniel Waisberg Dec 04, 2025 ★★
Adding custom annotations to your Search Console chart is an excellent way to add context about what's happening with your site and what could affect your organic search traffic, such as launching a new feature or fixing a bug.
Content AI & SEO Search Console
Why should you absolutely separate branded and non-branded queries in Search Console?
Daniel Waisberg Dec 04, 2025 ★★★
Search Console allows you to filter and analyze separately brand queries (mentioning your brand name, domain or specific products) and non-branded queries. This helps identify areas where users are searching for content directly related to your brand...
Content E-commerce AI & SEO JavaScript & Technical SEO Domain Name Search Console
Why are your target queries not showing up in Google Search Console?
Daniel Waisberg Dec 04, 2025 ★★★
If search queries you were expecting don't appear in your reports, this can indicate that your site doesn't have enough useful and relevant content for those queries.
Content AI & SEO Search Console
Are your Search Console annotations really private, or can all your contractors see them?
Daniel Waisberg Dec 04, 2025 ★★
Annotations added in Search Console will appear for all people who have access to that property, which may include other people in your company or service providers who received access from the property owner.
AI & SEO Search Console
Why does your Discover report stay hidden in Search Console even when you're getting traffic?
Daniel Waisberg Dec 04, 2025 ★★
The Discover report in Search Console is only visible if your property has reached a minimum number of impressions in Google Discover.
Discover & News Search Console
Why Is Your Google News Report Invisible in Search Console?
Daniel Waisberg Dec 04, 2025 ★★
The Google News report in Search Console is only visible if your property has reached a minimum number of impressions in Google News. This report does not cover the News tab in Google Search, which is included in the Search Results report with the Ne...
Discover & News Pagination & Structure Search Console
Should We Fear a Boomerang Effect from GEO (Google Experience Optimization) Optimizations?
John Mueller Dec 02, 2025 ★★★
John Mueller from Google mocked the fact that, after offering billable GEO (Google Experience Optimization) services, SEO agencies could next year offer "GEO-Detox" services to correct the negative effects of these optimizations, following the same l...
Domain Age & History Content AI & SEO Links & Backlinks Mobile SEO International SEO
Should You Abandon a Site Polluted by Low-Quality AI Content Rather Than Fix It?
John Mueller Dec 02, 2025 ★★
For a site in "poor condition" following massive use of low-quality AI content, John Mueller advises completely rethinking the site's purpose rather than simply rewriting pages in a human way. Indeed, rewriting AI-generated content with human authors...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure
Can a 100 MB background video kill your SEO?
John Mueller Dec 02, 2025 ★★
John Mueller explains that a large background video file, even 100 MB, generally has no significant SEO impact as long as the main content and images load quickly first. The key idea is that Google primarily bases its evaluation on user experience an...
Domain Age & History Content AI & SEO Images & Videos JavaScript & Technical SEO Pagination & Structure PDF & Files Web Performance
Is an impression in Search Console really counted every single time your link appears in search results?
Daniel Waisberg Dec 02, 2025 ★★★
An impression is counted each time a user sees a link to your website in Google search results.
Links & Backlinks Pagination & Structure Search Console
What truly counts as a click in Search Console?
Daniel Waisberg Dec 02, 2025 ★★★
A click is counted each time a user clicks on a link to your site and accesses your website.
Links & Backlinks Pagination & Structure Search Console
What exactly is a query in Search Console, and why is Google clarifying its definition now?
Daniel Waisberg Dec 02, 2025 ★★★
A query is a word or phrase that users search for on Google Search when they find your site.
Search Console
Should you really analyze your SEO performance over 28 days in Search Console?
Daniel Waisberg Dec 02, 2025 ★★
The default 28-day period in Search Console Insights is recommended because it provides a good indication of a site's overall performance.
Web Performance Search Console
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