What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★★ Does a 301 Redirect from a Low-Quality Page Penalize the Destination Page?
John Mueller explained in a webmaster hangout that if page A, offering low-quality content, is ultimately redirected to page B, which is of good quality, this will not negatively influence B.......
Apr 02, 2019 ⚡ Analysis available
★★★ Are Schema.org Structured Data Really Useless for Featured Snippets?
John Mueller has once again reiterated on Twitter that displaying content in featured snippets is not linked to the presence of any particular Schema.org structured data markup.......
Apr 02, 2019 ⚡ Analysis available
★★ Should You Really Remove Accents from Your URLs for SEO?
John Mueller indicated on Twitter that accented letters and diacritical characters in URLs are perfectly understood by Google and can be used in this form without any problem.......
Apr 02, 2019 ⚡ Analysis available
★★★ Can Spammy Links Still Harm Your Rankings in 2024?
John Mueller confirmed in a hangout that Google, most of the time, ignores "spammy" links. He also clarified that sometimes, if a site is clearly legitimate for a query and has accumulated numerous po...
Mar 25, 2019 ⚡ Analysis available
★★★ Is Unique Content Really Enough to Ensure Google Indexing?
Instead of simply compiling content from various sources, it is crucial to create unique, high-quality, and engaging content to stand out and ensure that Google considers it indexable and useful....
Mar 22, 2019 ⚡ Analysis available
★★★ Do intrusive pop-ups on mobile really harm your SEO?
Intrusive pop-ups or interstitials on mobile can be problematic for mobile SEO. Google has explicitly flagged intrusive pop-ups as an issue affecting user experience on mobile....
Mar 22, 2019 ⚡ Analysis available
★★★ Do temporary 503 errors really have a neutral impact on SEO?
503 errors temporarily signal that the site is unavailable. If they are resolved quickly (within a few days), it should not have a major impact on SEO....
Mar 22, 2019 ⚡ Analysis available
★★★ Should you really limit JavaScript in server-side rendering for Google?
When using server-side rendering, ensure that you do not include any non-essential JavaScript in the HTML that is sent. Reduce the various URLs of JavaScript files by combining and minifying the files...
Mar 22, 2019 ⚡ Analysis available
★★★ Does redirecting an infographic to an HTML page result in losing PageRank?
Redirecting an image URL to an HTML page generally does not transfer PageRank. It is advised to plan for the initial content release in HTML format if that is the final goal....
Mar 22, 2019 ⚡ Analysis available
★★★ Can you really use hreflang for duplicate content across regions without SEO risks?
It is acceptable to use hreflang to differentiate the same content between regional site versions (for example, Australia and New Zealand) without significant SEO issues....
Mar 22, 2019 ⚡ Analysis available
★★★ Does robots.txt really block the indexing of your pages?
The directives in robots.txt prevent the crawling of URLs but do not stop them from being indexed. Google can index a non-crawled URL if it receives numerous inbound links....
Mar 22, 2019 ⚡ Analysis available
★★★ Should we really give up on rel=next and rel=prev tags now that Google is ignoring them?
Google no longer uses rel=next and rel=prev tags for discovering paginated content. If your pagination is currently functioning well, there is no need to change your configuration....
Mar 22, 2019 ⚡ Analysis available
★★★ Do multiple IP addresses for the same domain harm your SEO according to Google?
There is no issue for Google if a domain is accessible via multiple IP addresses. Content Delivery Networks (CDNs) often employ this method to serve content more efficiently....
Mar 22, 2019 ⚡ Analysis available
★★★ Is content personalization based on geolocation considered cloaking by Google?
It is acceptable to customize content based on the user's location, even if this means Googlebot sees different content than users in other regions. Cloaking is problematic if the content served to Go...
Mar 22, 2019 ⚡ Analysis available
★★★ Why do structured markup validation tools show conflicting results?
Inconsistencies in tool results can stem from the specific requirements for the rich results you are targeting. Ensure that all requirements for the targeted rich result type are met....
Mar 22, 2019 ⚡ Analysis available
★★★ Could changing your image URLs seriously jeopardize your image SEO?
Frequently changing image URLs complicates indexing by Google, especially if they change for every session or daily. It is advised to keep image URLs stable or to use redirects from old URLs....
Mar 22, 2019 ⚡ Analysis available
★★★ Should you really delete low-traffic pages to boost your SEO?
Google recommends against automatically deleting any content that does not generate much traffic, as low traffic does not necessarily indicate that the content is poor. However, if a significant porti...
Mar 22, 2019 ⚡ Analysis available
★★★ Should you really abandon rel=prev/next and simplify your canonical URLs?
It is recommended to simplify URLs by using canonical tags for main URLs and avoiding unnecessary parameters in rel=prev/next pagination tags....
Mar 19, 2019 ⚡ Analysis available
★★★ Does Google really ignore all links in UGC and automatically generated content?
Google generally ignores links coming from user-generated content or automatically created content because they are often of low value and irrelevant. This includes website analysis sites and user pro...
Mar 19, 2019 ⚡ Analysis available
★★★ Should you block Googlebot-Image to protect your text SEO?
Blocking an image with Googlebot-Image prevents it from being displayed in image search and in universal results based on image search, but it does not affect the textual ranking of the web page....
Mar 19, 2019 ⚡ Analysis available
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