John Mueller

★★★ Is it true that Google displays a different URL than the one it canonizes internationally?

For international sites with similar content for different markets, it is common for Google to choose a canonical URL while still showing the appropriate URL through hreflang in search results....

Dec 10, 2019 ⚡ Analysis available

★★★ Could diversifying content categories harm your Google ranking?

The expansion of a site's content category (for example, from books to CDs) should not negatively affect rankings, as long as content quality is preserved....

Dec 10, 2019 ⚡ Analysis available

★★★ Should you really separate adult content from the rest to avoid SafeSearch penalties?

If a site contains both adult and non-adult content, it is advisable to separate them by subdomains or directories. This helps Google to correctly filter content under SafeSearch without affecting oth...

Dec 10, 2019 ⚡ Analysis available

★★★ Is it really necessary to return a 404 or 410 status to block the crawling of URLs on a hacked site?

To get Googlebot to stop crawling URLs on a hacked site, it is recommended to configure them to return a 404 or 410 status code. This allows Google to reduce the crawling frequency of these obsolete U...

Dec 10, 2019 ⚡ Analysis available

★★★ Does No Manual Action Really Mean Google Considers Your Site High-Quality?

The same John Mueller indicated, again on Twitter, that the fact that a website is not subject to a manual action does not mean that it is considered by Google to be of good quality, because not all s...

Dec 09, 2019 ⚡ Analysis available

★★★ Are Cookie Interstitials Blocking Your Website's SEO Performance?

The same John Mueller indicated, also on Twitter, that the fact that a website displays interstitials showing legal texts (example: cookie acceptance) is not a problem as long as Google can read the c...

Dec 09, 2019 ⚡ Analysis available

★★★ Should You Still Disavow Bad Backlinks in 2024?

John Mueller reminded us on Twitter that Google now ignores links from "spammy" sites: "We already ignore links from this type of site, where natural links are unlikely. No need to disavow."...

Dec 09, 2019 ⚡ Analysis available

★★ Do attachment pages really hurt your site's SEO?

Attachment pages do not penalize a site if they add value. They must provide a positive and relevant user experience to justify their indexing by Google....

Dec 06, 2019 ⚡ Analysis available

★★★ Should you really test the SEO impact of every infrastructure change with A/B testing?

Any infrastructure change, such as migrating to client-side JavaScript, requires validation through A/B testing on pages to evaluate its impact on SEO and compare performance before and after implemen...

Dec 06, 2019 ⚡ Analysis available

★★★ Does a shared template across multiple sites influence their SEO?

Using the same template for multiple sites poses no problem, but identical content weakens the potential ranking of these sites. Google treats this as duplicate content, which can impact online visibi...

Dec 06, 2019 ⚡ Analysis available

★★★ Is BERT a game changer for multilingual SEO?

BERT helps Google better understand content and queries, without site owners needing to alter their content. The technology is applied to other languages after testing to improve understanding....

Dec 06, 2019 ⚡ Analysis available

★★ Can hreflang be used for pages that are only partially translated?

It is acceptable to include pages in a hreflang set even if the content is not translated, as long as the page template is translated. Not including these pages is also a viable option....

Dec 06, 2019 ⚡ Analysis available

★★ Why are your new pages experiencing unpredictable traffic fluctuations?

At Google, traffic fluctuations on new pages can occur because the algorithms are trying to guess their relevance. These variations are not intentional but result from the lack of initial data....

Dec 06, 2019 ⚡ Analysis available

★★★ Should you really ditch WordPress for a modern JavaScript setup?

Migrating from a WordPress site to a JavaScript architecture without rendering server-side content can impact your SEO. Caution is advised, and rigorous testing should be conducted....

Dec 06, 2019 ⚡ Analysis available

★★★ Does duplicate content really dilute SEO value across multiple sites?

Using the same content across multiple sites dilutes the value of the content in Google's eyes, making each site less competitive. Duplicate content is not necessarily a penalty but rather a dilution ...

Dec 06, 2019 ⚡ Analysis available

★★★ Should you really ignore spam backlinks pointing to your site?

Links from spam sites generally do not affect a site's SEO ranking. There is no need to worry or to try to explicitly block them....

Dec 06, 2019 ⚡ Analysis available

★★★ Does AMP really boost your Google ranking?

AMP pages are ranked the same way as regular pages. They don’t have an inherent ranking advantage, but they can benefit from increased speed, which is a ranking factor for mobile....

Dec 06, 2019 ⚡ Analysis available

★★★ Should you really test indexability before migrating to React or another JavaScript framework?

Implementing JavaScript frameworks such as React can have a significant impact on SEO. It's advisable to conduct tests on pages before proceeding with a full migration to ensure that content remains i...

Dec 06, 2019 ⚡ Analysis available

★★★ Do 404 errors on your images and embedded content really affect your crawl and ranking?

Google indicates that unexpected 404 errors generated from links in embedded content do not affect the site’s crawl and ranking if images are correctly indexed. 404 errors are quickly processed withou...

Dec 06, 2019 ⚡ Analysis available

★★★ Does Google still struggle with dynamic URLs?

Google may have difficulties with dynamically generated URLs when they redirect or duplicate the content of the homepage. Clear structures for parameters can prevent misinterpretations....

Nov 28, 2019 ⚡ Analysis available