John Mueller

★★ Why doesn't Google name its display formats in SERP?

Google does not provide specific names for various formats like carousels or galleries because they can evolve or group together based on algorithmic tests and adjustments....

Nov 28, 2019 ⚡ Analysis available

★★ Do well-ranked category pages really pass authority to the pages they link to?

Well-ranked category pages can help bolster the significance of the pages they link to. If a category page is highly ranked, it sends a signal of importance to the linked pages....

Nov 28, 2019 ⚡ Analysis available

★★★ Should you really adjust the crawl rate to handle traffic spikes like Black Friday?

Adjusting the crawl rate in Search Console can take effect the next day, but for an event like Black Friday, this may be too late if actions are taken at the last minute. To prevent the crawler from t...

Nov 28, 2019 ⚡ Analysis available

★★★ Does Google still struggle with dynamic URLs?

Google may have difficulties with dynamically generated URLs when they redirect or duplicate the content of the homepage. Clear structures for parameters can prevent misinterpretations....

Nov 28, 2019 ⚡ Analysis available

★★ Should you really display a date on all your pages to rank well?

The presence of a date in search results depends on an algorithmic assessment of its relevance to the user. It can be removed from the markup if it does not add value to a non-time-sensitive page....

Nov 28, 2019 ⚡ Analysis available

★★★ How does the Search Console actually calculate the average position of your rich results?

The Search Console uses the highest ranking of a rich result on a page to calculate the average ranking of a site's rich results. Results in blocks share a common position....

Nov 28, 2019 ⚡ Analysis available

★★ Should you limit the number of links on your homepage to concentrate PageRank?

The homepage is often one of the strongest pages of a site, so the links emanating from it are important. However, reducing the number of links to focus on critical pages could be a strategy, while ma...

Nov 28, 2019 ⚡ Analysis available

★★★ Are JavaScript links really being tracked by Google?

Google processes pages with JavaScript by trying to see them as they would be rendered to users, meaning that links must be correctly rendered in the DOM to be followed by the bot. Using JavaScript ev...

Nov 28, 2019 ⚡ Analysis available

★★ Is the mobile compatibility test in Search Console really reliable?

The results of mobile compatibility tests in Search Console can be distorted by fleeting rendering errors, without indicating that the site is not compatible. Checking manually can yield more reliable...

Nov 28, 2019 ⚡ Analysis available

★★★ Is CrUX really enough to measure your site's user experience?

Field data from the Chrome User Experience Report is primarily used to evaluate user experience reporting, as it represents real user interactions....

Nov 28, 2019 ⚡ Analysis available

★★★ Does SearchAction markup really suffice to get the Sitelinks search field?

The presence of a Sitelinks search field in the search results depends not only on correct markup but also on algorithmic evaluations of its usefulness to users....

Nov 28, 2019 ⚡ Analysis available

★★ Can you really index a URL blocked by robots.txt?

Google can index the URL even if its content is blocked by robots.txt, assuming that the content might be relevant based on the internal or external links pointing to it....

Nov 28, 2019 ⚡ Analysis available

★★★ Do Country Selection Interstitials Really Block Your Pages from Being Indexed?

Using an interstitial for country selection can block indexing if it prevents Googlebot from seeing the main content of the page. A banner is recommended to avoid this issue....

Nov 26, 2019 ⚡ Analysis available

★★★ Does AMP really enhance your crawl budget?

AMP pages do not fundamentally change how our crawl budget is processed. They may be easier to crawl if they load more quickly, but they are not treated differently from traditional HTML pages....

Nov 26, 2019 ⚡ Analysis available

★★★ How does Googlebot really schedule the crawling of your site?

Googlebot schedules the crawling of a site's URLs for the entire day to avoid overloading servers. We assess the entire day and adjust the plan for the next day based on this assessment....

Nov 26, 2019 ⚡ Analysis available

★★★ Should you really disavow all your toxic links?

If you have a clear pattern of unnatural links pointing to your site, it is advisable to remove them. If that is not possible, using the disavow file is an option to instruct us not to consider them i...

Nov 26, 2019 ⚡ Analysis available

★★★ Can a domain change really be done without losing rankings?

A properly configured domain move should not significantly affect rankings if the domain is well-structured and geographic targeting parameters are correctly defined in Search Console....

Nov 26, 2019 ⚡ Analysis available

★★★ Why does Search Console fail to detect all my mobile errors?

Mobile compatibility reports in Search Console are based on a sample of pages, not all indexed pages. Errors may sometimes be due to temporary access issues with CSS or JavaScript files....

Nov 26, 2019 ⚡ Analysis available

★★★ Does Google’s crawl budget really depend on your site’s server speed?

Page load speed affects our ability to crawl them. Generally, sites without crawl budget issues have response times between 100 and 500 ms per request. Server errors, such as 500 errors, lead us to sl...

Nov 26, 2019 ⚡ Analysis available

★★ Absolute or relative URLs: do they really have no impact on SEO?

Choose between absolute and relative URLs based on what is easier for you. In theory, it does not matter for SEO if the site adheres to a uniform structure and has well-implemented canonicals....

Nov 26, 2019 ⚡ Analysis available