John Mueller

★★★ How does Google actually segment your Core Web Vitals by page groups?

Google uses data from the Chrome User Experience Report and segments the site into groups. For specific URLs, Google finds the most appropriate group. If AMP pages are in a separate group, their metri...

Mar 12, 2021 ⚡ Analysis available

★★ Is there any structured markup that guarantees the appearance of a Knowledge Panel?

There is no specific structured markup that guarantees the appearance of a Knowledge Panel for a brand. You can provide information such as the logo, address, hours, but that does not guarantee the di...

Mar 12, 2021 ⚡ Analysis available

★★★ Do 301 redirects really transfer 100% of SEO juice without any loss?

When redirecting one URL to another, Google transfers all signals and links to the new URL. This also works if the old URL contains parameters....

Mar 12, 2021 ⚡ Analysis available

★★ Is it necessary to redirect your AMP URLs during a change?

When changing AMP URLs, redirections are less critical than for standard URLs because Google refreshes the AMP cache quickly. The delay between discovery and update is a few days, but it is still reco...

Mar 12, 2021 ⚡ Analysis available

★★★ Should you really avoid creating multiple sites for the same content?

If you create a separate site for the same content, you will be competing against your existing site. Both versions will have shared signals and value in Google's eyes, making it harder for both to ra...

Mar 12, 2021 ⚡ Analysis available

★★★ Can structured data really force the display of a knowledge panel?

There is no specific structured data that forces the appearance of a knowledge panel for a brand. You can provide general information such as the logo, address, and hours, but this does not guarantee ...

Mar 12, 2021 ⚡ Analysis available

★★ Do featured snippets and rich results really fluctuate randomly?

Featured snippets and rich results can fluctuate over time. Teams continually refine the triggering of these features. These are not technical changes but adjustments aimed at improving relevance and ...

Mar 12, 2021 ⚡ Analysis available

★★★ Is it true that Google really indexes hidden content in responsive CSS?

If an element is in the DOM but hidden on mobile via responsive CSS, Google can still index it. Google attempts to determine which parts are visible and values them for ranking, but the content in the...

Mar 12, 2021 ⚡ Analysis available

★★★ Should you really delete or redirect expired content instead of keeping it indexable?

For classified sites with expired content, either redirect to the category page (soft 404) or return a 404 error. Both options remove the page from search results. Do not keep old pages labeled 'expir...

Mar 12, 2021 ⚡ Analysis available

★★ Can you use different templates for each language version without harming international SEO?

For an international site organized in subdirectories, it is perfectly acceptable to use different templates or navigations for different international sections. Google can understand the templates fo...

Mar 12, 2021 ⚡ Analysis available

★★★ Why does copied content sometimes outrank the original despite the DMCA?

For copied content, use the DMCA process to report duplicate content. If copied content regularly ranks above the original, it indicates that algorithms have concerns about the overall perceived quali...

Mar 12, 2021 ⚡ Analysis available

★★ Why do your featured snippets disappear seemingly without a technical reason?

Featured snippets can fluctuate because teams are constantly refining the triggers to enhance relevance. It is not about a missing technical requirement, but rather about improving targeting and relev...

Mar 12, 2021 ⚡ Analysis available

★★★ Why does copied content outrank your original material on Google?

If you regularly see copied content ranking above your original material, it indicates that Google's algorithms have doubts about the perceived overall quality of your site. You need to significantly ...

Mar 12, 2021 ⚡ Analysis available

★★ Can you really force sitelinks to appear in Google?

Sitelinks are generated automatically like Knowledge Panels. Nothing specific can force their display. Google primarily generates them based on the internal navigation of the site. For most sites, Goo...

Mar 12, 2021 ⚡ Analysis available

★★★ Should you really add structured data to embedded YouTube videos?

Google can understand certain information from a YouTube iframe and associate it with the page. However, it is highly recommended to use standard video structured data so that Google can properly disp...

Mar 12, 2021 ⚡ Analysis available

★★★ Should you block internal search pages to prevent indexing of infinite space?

The issue with internal search pages is that they often create an infinite space: any word can generate a page. While some may resemble useful category pages, the others should be blocked to prevent t...

Mar 12, 2021 ⚡ Analysis available

★★★ Is it true that mobile hidden content is really indexed by Google?

If an element is in the DOM but hidden in mobile responsiveness, Google can still retrieve it for indexing. Google tries to determine which parts are visible for ranking but understands mobile interac...

Mar 12, 2021 ⚡ Analysis available

★★★ Do 301 redirects really transfer 100% of PageRank and SEO signals?

When you redirect one URL to another with a 301 redirect, Google transfers all signals and links from the old URL to the new URL, including links with parameters....

Mar 12, 2021 ⚡ Analysis available

★★★ Does Page Experience really only matter for mobile SEO?

The ranking factor related to page experience and Core Web Vitals applies to mobile and not to desktop, at least initially. It is on mobile where the obstacles are greatest, with limited processors an...

Mar 12, 2021 ⚡ Analysis available

★★ Are keywords in the URL a ranking factor or just a temporary crutch?

Words in the URL are used as a very light factor. Google takes them into account mainly when it hasn't yet accessed the content for the first time. Once the content is crawled and indexed, the languag...

Mar 12, 2021 ⚡ Analysis available