John Mueller

★★ Can you use different templates for each language version without harming international SEO?

For an international site organized in subdirectories, it is perfectly acceptable to use different templates or navigations for different international sections. Google can understand the templates fo...

Mar 12, 2021 ⚡ Analysis available

★★ Do the API and Search Console interface really display the same data?

The data from the Search Console interface and the API comes from exactly the same internal database at Google. It is not a different dataset, but the same data available in different ways....

Mar 12, 2021 ⚡ Analysis available

★★★ Why is Google ignoring desktop Core Web Vitals in its ranking algorithm?

The Page Experience ranking factor (including Core Web Vitals) applies to mobile and not to desktop, at least initially. The official announcement concerns only mobile, where performance barriers are ...

Mar 12, 2021 ⚡ Analysis available

★★ Should you really add video structured data when you're already embedding YouTube?

Although Google can understand certain information from an embedded YouTube iframe, it is highly recommended to use standard video structured data on the page to ensure that Google can display your pa...

Mar 12, 2021 ⚡ Analysis available

★★★ Do words in the URL really influence Google rankings?

Google uses words in the URL as a very, very slight factor. It is mainly used during the very first discovery of a URL, before having access to the content. Once the content is crawled and indexed, th...

Mar 12, 2021 ⚡ Analysis available

★★★ Should you really remove expired pages or can you leave them labeled 'expired'?

For classified ad sites with ephemeral content, two approaches are acceptable: redirecting to the category (soft 404) or returning a 404. In both cases, the page disappears from the results. You shoul...

Mar 12, 2021 ⚡ Analysis available

★★★ Do 301 redirects really transfer 100% of PageRank and SEO signals?

When you redirect one URL to another with a 301 redirect, Google transfers all signals and links from the old URL to the new URL, including links with parameters....

Mar 12, 2021 ⚡ Analysis available

★★ Can you really force sitelinks to appear in Google?

Sitelinks are generated automatically like Knowledge Panels. Nothing specific can force their display. Google primarily generates them based on the internal navigation of the site. For most sites, Goo...

Mar 12, 2021 ⚡ Analysis available

★★ Is there any structured markup that guarantees the appearance of a Knowledge Panel?

There is no specific structured markup that guarantees the appearance of a Knowledge Panel for a brand. You can provide information such as the logo, address, hours, but that does not guarantee the di...

Mar 12, 2021 ⚡ Analysis available

★★★ Is it true that Google really indexes hidden content in responsive CSS?

If an element is in the DOM but hidden on mobile via responsive CSS, Google can still index it. Google attempts to determine which parts are visible and values them for ranking, but the content in the...

Mar 12, 2021 ⚡ Analysis available

★★ Do featured snippets and rich results really fluctuate randomly?

Featured snippets and rich results can fluctuate over time. Teams continually refine the triggering of these features. These are not technical changes but adjustments aimed at improving relevance and ...

Mar 12, 2021 ⚡ Analysis available

★★★ Why does copied content outrank your original material on Google?

If you regularly see copied content ranking above your original material, it indicates that Google's algorithms have doubts about the perceived overall quality of your site. You need to significantly ...

Mar 12, 2021 ⚡ Analysis available

★★ Is the DMCA really effective in protecting your duplicated content on Google?

To protect your content copied by other sites, you can use the DMCA process. It is a legal process where you report to Google that your content has been copied, page by page....

Mar 12, 2021 ⚡ Analysis available

★★★ Is AMP really a Google ranking factor or just a ticket to access certain features?

AMP is not a direct ranking factor. However, for certain search features like Top Stories on mobile, AMP is currently required. With the Page Experience update in May, regular pages with good Core Web...

Mar 12, 2021 ⚡ Analysis available

★★ Should you really redirect your old AMP URLs to the new ones?

Redirecting old AMP URLs to the new ones is ideally recommended, but it's less critical than for normal pages. Google refreshes the AMP cache quickly and notices URL changes within a few days....

Mar 12, 2021 ⚡ Analysis available

★★ Does the Chrome UX Report really count your cached AMP pages?

The Chrome User Experience Report takes into account what users actually see. If it's a valid AMP page served from the cache, Google uses this data. If it’s not a valid AMP and cannot be served from t...

Mar 12, 2021 ⚡ Analysis available

★★ Is it true that AMP or canonical really captures the SEO signals?

Google transfers information and signals from AMP to the canonical URL. For Core Web Vitals, Google tracks the canonical and uses the metrics based on it....

Mar 12, 2021 ⚡ Analysis available

★★★ How does Google actually segment your Core Web Vitals by page groups?

Google uses data from the Chrome User Experience Report and segments the site into groups. For specific URLs, Google finds the most appropriate group. If AMP pages are in a separate group, their metri...

Mar 12, 2021 ⚡ Analysis available

★★★ How many redirects does Google really follow before it splits the crawl?

Google follows about five consecutive redirects immediately and treats them as a single request. If a URL has more than five redirects, they are treated as separate requests....

Mar 12, 2021 ⚡ Analysis available

★★ Why does the Search Console's internal links report show only a sample?

The internal links report in Search Console is based on a sample of pages, not all indexed pages. It does not match the scope of the index coverage report and serves to give an idea of the links that ...

Mar 12, 2021 ⚡ Analysis available