What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

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🕒 ~1 min 🎯 5 questions
★★★ Is it really enough to rely solely on technical SEO to rank well on Google?
SEO is merely a means to allow Google to accurately understand and index your site, but rankings also depend on other factors that contribute to the quality of search results....
Dec 02, 2015 ⚡ Analysis available
★★ Does Google really favor original content in its search results?
Google is capable of recognizing where a piece of content was first published and aims to prioritize the original content, although rare cases of copied content ranking better can occur....
Dec 02, 2015 ⚡ Analysis available
★★★ Why does Google emphasize knowing the quality guidelines before hiring an SEO consultant?
Before hiring an SEO expert, site owners should familiarize themselves with Google's quality guidelines to avoid rule-breaking techniques that could harm their site....
Dec 02, 2015 ⚡ Analysis available
★★★ Is user-centered content really enough to solve your SEO issues?
The priority for SEO is to focus on the user by writing content that genuinely benefits site visitors, which largely addresses SEO needs....
Dec 02, 2015 ⚡ Analysis available
★★★ Can Google really index your JavaScript like a browser?
Google can now render pages in a way similar to a browser, using JavaScript and CSS to display dynamic content. Make sure these resources are not blocked to ensure that Google can index them properly....
Nov 27, 2015 ⚡ Analysis available
★★★ Does main content outweigh everything else on the page for Google rankings?
The main content of the page is prioritized for SEO ranking. Google assesses relevance to the user, so even if relevant content is found in the sidebar, the main article is generally favored for ranki...
Nov 27, 2015 ⚡ Analysis available
★★★ Mobile HTTPS and Redirects: How Can You Avoid Errors That Hurt Your SEO?
It is advisable to implement HTTPS on mobile versions as well, with simple redirects between desktop and mobile HTTPS versions. This enhances security and user experience by avoiding unnecessary multi...
Nov 27, 2015 ⚡ Analysis available
★★★ Should you still rely on a View All page for your paginated content?
For sites with heavy paginated content, it is advisable to use a View All page, as long as it can load quickly, to provide a better user experience. Using the canonical tag to indicate to Google that ...
Nov 27, 2015 ⚡ Analysis available
★★★ Are backlinks still a major ranking factor?
Backlinks are one indicator among over 200 signals used to rank pages, but buying backlinks is against Google’s rules. Google takes action against sites that violate this rule, as backlinks should ref...
Nov 27, 2015 ⚡ Analysis available
★★★ Should you really canonicalize all your tracked URLs to save your crawl budget?
When using UTM or session parameters for user tracking, make sure to have a canonical tag pointing to the main URL. This allows Google to understand which version of the page should be displayed in se...
Nov 27, 2015 ⚡ Analysis available
★★★ Should you still use rel=prev/next for SEO pagination?
For paginated pages, use rel prev and rel next tags to indicate to Google that these pages are part of a single article. This allows Google to crawl and treat these pages as a set, ensuring that the c...
Nov 27, 2015 ⚡ Analysis available
★★★ Do internal search results pages create duplicate content?
Google does not consider internal search results pages as duplicate content because they generally present different content in different orders. Google prefers relevant original content in its rankin...
Nov 27, 2015 ⚡ Analysis available
★★ Should you really use the canonical tag while testing on a staging domain?
When testing a new version of a site on a distinct domain, it is advisable to use the canonical tag to indicate the main page, in order to avoid duplicate content issues and reaffirm the ownership of ...
Nov 23, 2015 ⚡ Analysis available
★★★ Does Googlebot really adjust its crawl frequency or do we need to intervene?
The crawl frequency of pages is automatically adjusted by Googlebot. To speed up the indexing of new content, it is recommended to keep an updated sitemap, properly structure internal links, and use t...
Nov 23, 2015 ⚡ Analysis available
★★ Are video subtitles really invisible to Google?
For a multilingual e-learning site, it's recommended to have a page version for each language of the subtitles and to declare them correctly; subtitles embedded in a video player do not contribute to ...
Nov 23, 2015 ⚡ Analysis available
★★★ How does Google really detect abusive mobile redirects?
Google is sharing information on managing deceptive or unwanted mobile redirects and encourages feedback on this topic to improve its detection algorithms....
Nov 23, 2015 ⚡ Analysis available
★★★ Is Google really going to index apps without a web equivalent in its results?
Google is testing the preview of applications in search results, as well as the indexing of apps without a corresponding web version, contingent upon the relevance of the content to user queries....
Nov 23, 2015 ⚡ Analysis available
★★ How does Google truly remove hacked pages from its search results?
Google implements algorithmic changes to remove hacked pages from search results. Resources are available to help webmasters clean their sites after a hack....
Nov 23, 2015 ⚡ Analysis available
★★ Do structured data really influence rankings in Google?
Structured data does not have a direct impact on page rankings, but it helps Google understand a page's content better. They can be used to generate information cards and other enhanced results....
Nov 23, 2015 ⚡ Analysis available
★★★ Is being mobile-friendly really enough to rank on mobile?
The mobile-friendly aspect is important for search results on mobiles, but high-quality content remains the predominant criterion for determining the relevance of a page....
Nov 23, 2015 ⚡ Analysis available
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