What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★★ Do old pages lose their ranking after every Google update?
Google's algorithm updates are not intended to systematically demote old pages. Ranking changes result from adapting results to current user queries. It is recommended to refresh the design of old pag...
Jan 28, 2016 ⚡ Analysis available
★★★ Are Meta Descriptions Really Useless for SEO?
Meta descriptions are not used as a ranking factor by Google. They should be designed to attract users to your site by providing clear and motivating descriptions, but their absence or automated creat...
Jan 28, 2016 ⚡ Analysis available
★★★ Why does Google ignore footer content for ranking?
Google distinguishes content based on its location on a page. Content placed repetitively, like footers, is considered less relevant for the specific page and is not taken into account for the main ra...
Jan 28, 2016 ⚡ Analysis available
★★★ Can you really control how your rich snippets appear in Google?
The details displayed in rich snippets are algorithmically determined by Google and cannot be directly controlled by users....
Jan 28, 2016 ⚡ Analysis available
★★★ Why is Google specifically warning sites targeting Japan about SEO hacking risks?
Google is alerting about the increase in hacks on sites targeting Japanese users and is working on many security strategies to counter them....
Jan 28, 2016 ⚡ Analysis available
★★★ Why does Googlebot ignore cookies and how does it affect your crawl?
Googlebot does not store cookies, which means it cannot access pages that require this information for display....
Jan 28, 2016 ⚡ Analysis available
★★★ Why do Google search results differ between .com and .co.jp?
The differences in search results between Google.com and Google.co.jp may be due to language and region settings that affect the results returned....
Jan 28, 2016 ⚡ Analysis available
★★★ Does the noindex tag affect only the specific page or the entire site?
A noindex tag only affects the page it is implemented on and does not influence the rest of the site....
Jan 28, 2016 ⚡ Analysis available
★★ Why does Google encourage you to post your indexing problems in their forum?
Google advises posting complex indexing or search issues in the webmaster help forum to obtain effective support....
Jan 21, 2016 ⚡ Analysis available
★★★ Why does Google refuse to read a Robots.txt file with an uppercase letter?
Google only recognizes the robots.txt file with a lowercase 'r'; any other case will not be recognized....
Jan 21, 2016 ⚡ Analysis available
★★★ Does going offline affect your Google ranking?
Being temporarily offline does not negatively affect a site's ranking. However, if a site is offline for an extended period, it could impact its SEO....
Jan 21, 2016 ⚡ Analysis available
★★★ Can low-quality links really penalize your site?
Links from low-quality sources do not necessarily lead to a penalty, especially if those links are not intentionally created by the site owner....
Jan 21, 2016 ⚡ Analysis available
★★★ Are your mobile-to-desktop redirects silently damaging your SEO?
An incorrect redirect involves any redirect that does not lead to an m-dot or www equivalent when dealing with a site structure featuring both versions. This includes redirects that change from the ho...
Jan 21, 2016 ⚡ Analysis available
★★★ Does AdWords Really Boost Your Organic Ranking?
Pages used in AdWords advertising campaigns do not have a positive or negative impact on natural SEO results....
Jan 21, 2016 ⚡ Analysis available
★★★ Is Google really personalizing search results based on your browsing history?
Personalized search results are not influenced by traditional web browsing. Personalization is primarily based on the user's location and personal history to provide relevant results....
Jan 21, 2016 ⚡ Analysis available
★★★ Does deep linking really work without an m-dot mobile site?
It is possible to use deep links in an app even if a parallel m-dot mobile version does not exist. The absence of the mobile version does not impact deep linking....
Jan 21, 2016 ⚡ Analysis available
★★★ Does mobile speed really affect Google rankings, or is it just an SEO myth?
Mobile site speed can affect rankings, but it carries less weight compared to content relevance and mobile compatibility, especially on mobile pages where m-dot and desktop versions are distinct....
Jan 21, 2016 ⚡ Analysis available
★★★ Does crawl budget really depend on content quality?
Crawl budget is determined on a case-by-case basis and depends on the quality and update frequency of a site's content. Sites with quality content that is updated regularly will often be crawled....
Jan 21, 2016 ⚡ Analysis available
★★★ Why doesn't Panda operate in real time and how does it affect your website?
Google's Panda algorithm updates are not conducted in real time....
Jan 21, 2016 ⚡ Analysis available
★★★ How does Google Panda truly assess the quality of your content?
Google Panda targets low-quality content that adds no real value for users. Authors should consult the quality questions recommended by Google to evaluate their content....
Jan 21, 2016 ⚡ Analysis available
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