What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★ How does Google really evaluate the quality of a multilingual website?
When creating multilingual websites, it is essential to provide tailored and localized content. A simple patchwork of translations or elements in multiple languages without context or utility will not...
Jan 26, 2018 ⚡ Analysis available
★★★ Does PageSpeed Insights really measure the actual performance of your site?
PageSpeed Insights uses data from the Chrome User Experience Report, which is fed by users who have chosen to share their experiences. This results in a realistic performance measure compared to simul...
Jan 26, 2018 ⚡ Analysis available
★★★ Google Search Console: How are 16 months of data truly a game-changer for your SEO?
The new Google Search Console tool now allows access to search data over a 16-month period, an extension from the previous version....
Jan 26, 2018 ⚡ Analysis available
★★ Can DMCA complaints really make your pages disappear from Google?
DMCA complaints can lead to the removal of entire pages from Google's search results. To contest a removal, legal actions through a counter-notification are possible. It is advisable to verify the leg...
Jan 26, 2018 ⚡ Analysis available
★★★ Can improperly configured canonical tags block the indexing of your strategic pages?
Applying canonical tags correctly is crucial to avoid content duplication in search results. Implementation errors can result in the indexing of undesirable pages if they are structurally different....
Jan 26, 2018 ⚡ Analysis available
★★ Should you really mark up each customer review individually with structured data?
For structured data markup of reviews, it is not necessary to mark each review individually. An aggregate rating schema can be used to aggregate scores if the volume of reviews is significant....
Jan 26, 2018 ⚡ Analysis available
★★★ Should you use noindex on empty cart pages of your e-commerce site?
It is acceptable to apply a noindex tag on cart pages that do not add value in terms of SEO or content for users, such as those that only display error messages when they are empty....
Jan 26, 2018 ⚡ Analysis available
★★★ Why has PageSpeed Insights now incorporated real user data in addition to simulated scores?
The new PageSpeed Insights tool provides real user data alongside traditional simulated performance scores. The data comes from Chrome users who have opted to share their browsing experience data....
Jan 26, 2018 ⚡ Analysis available
★★★ Is mobile speed really a game-changing ranking factor?
Starting July 2018, Google will use page loading speed as a ranking factor for mobile searches. Therefore, particularly slow pages could see their ranking affected. It’s recommended to optimize speed ...
Jan 26, 2018 ⚡ Analysis available
★★ How does the UX of booking forms directly affect your site's ranking?
Clearly communicating with users about the handling of requests, as seen on travel booking sites, can enhance their experience even with wait times....
Jan 25, 2018 ⚡ Analysis available
★★ Do loading animations really impact your site's SEO?
Animations and loading indicators can transform passive waiting time into active time, thus reducing the perception of waiting time....
Jan 25, 2018 ⚡ Analysis available
★★★ Do web fonts really block rendering and harm your Core Web Vitals?
Web fonts can slow down page rendering, so it's recommended to load them asynchronously to avoid blocking the rendering....
Jan 25, 2018 ⚡ Analysis available
★★★ Does asynchronous CSS truly enhance speed perception for SEO?
Loading CSS files asynchronously can improve the perception of loading speed, allowing the page to start rendering faster....
Jan 25, 2018 ⚡ Analysis available
★★★ Is it true that using async and defer on your scripts really makes a difference or is it just a facade of optimization?
Using async or defer to load JavaScript scripts prevents blocking the page rendering while they load....
Jan 25, 2018 ⚡ Analysis available
★★★ Why do half of your mobile visitors disappear before your page even loads?
Reducing load time on mobile is crucial, as 53% of mobile visits are abandoned if a site takes more than three seconds to load....
Jan 25, 2018 ⚡ Analysis available
★★★ Is perceived speed taking over actual speed as a ranking factor?
Google recommends using techniques like code minification, image optimization, and asynchronous loading of resources to reduce the perceived loading speed of websites....
Jan 25, 2018 ⚡ Analysis available
★★★ Does user perception of speed matter more than Core Web Vitals metrics?
It is essential to consider user perception of speed, alongside technical metrics, to enhance the user experience....
Jan 25, 2018 ⚡ Analysis available
★★★ Does a mobile speed of 2.4 seconds really optimize your conversions?
Google points out that the loading speed of mobile sites significantly impacts conversion rates. An optimized loading time (around 2.4 seconds) can decrease bounce rates and increase conversions....
Jan 25, 2018 ⚡ Analysis available
★★★ Does preloading resources really enhance SEO?
Understanding and anticipating the next steps of the user is crucial for intelligently preloading the necessary resources, thereby improving speed and overall user experience....
Jan 25, 2018 ⚡ Analysis available
★★★ Should you really use preload for all your critical resources?
The preload attribute is used for critical resources. It allows these resources to be fetched immediately and made available when needed, making page loading smoother....
Jan 25, 2018 ⚡ Analysis available
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.