Official statement
When it’s impossible to determine whether a link is sponsored or UGC (user-generated content), Google recommends using the nofollow attribute as a fallback solution.
51:35
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Using Nofollow to Sculpt PageRank Still Work in 2024?
View statement →
TL;DR
Google recommends using the nofollow attribute when it’s uncertain whether a link is sponsored or UGC. This helps maintain the quality of signals sent to the search engine.
❓ Frequently Asked Questions
Quand devriez-vous utiliser l'attribut nofollow ?
Lorsque vous ne parvenez pas à déterminer si un lien est sponsorisé ou issu du contenu d'utilisateur.
Qu'est-ce que cela signifie pour l'autorité du site ?
Les liens nofollow ne transmettent pas d'autorité, offrant un moyen sûr d'éviter des signaux incorrects.
Comment Google traite-t-il les liens nofollow aujourd'hui ?
Google considère les liens nofollow principalement comme des indices, mais peut les utiliser dans certains cas pour la découverte.
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