Official statement
For multilingual sites, Google advises using hreflang tags instead of URL parameters like lang=en. Each language version is indexed separately and recognized as a variant of the same content.
38:05
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Are Search Essentials really the non-negotiable foundation for ranking on Google...
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TL;DR
Google recommends using hreflang tags for multilingual sites instead of URL parameters. This allows each language version to be indexed as a distinct variant. It's essential for accurate indexing and geographical targeting.
❓ Frequently Asked Questions
Les balises hreflang affectent-elles le classement?
Indirectement, oui. Elles assurent que le bon public voit la bonne page, optimisant ainsi le trafic qualifié.
Puis-je utiliser hreflang sur des sites non multilingues?
C'est possible mais inutile. Réserve leur usage aux sites avec plusieurs versions linguistiques.
Comment vérifier mes balises hreflang?
Utilise l'outil de vérification des balises hreflang de Google ou des extensions SEO spécialisées.
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