What does Google say about SEO? /

Official statement

With Mobile-First Indexing, hiding content with CSS only on mobile while it's visible on desktop counts as hidden text, which is a violation of the guidelines. The content must be consistent across versions.
31:48
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 25/11/2021 ✂ 13 statements
Watch on YouTube (31:48) →
Other statements from this video 12
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📅
Official statement from (4 years ago)
TL;DR

Hiding content with CSS on mobile while it's visible on desktop is considered cloaking by Google. This goes against the guidelines and could affect your site's indexing.

❓ Frequently Asked Questions

Est-ce grave de masquer du contenu sur mobile ?
Oui, selon Google, cela constitue du cloaking et peut affecter votre classement.
Comment Google detecte-t-il le cloaking ?
Google utilise des algorithmes pour comparer les versions mobile et desktop de votre site.
Le contenu en tabs est-il une forme de cloaking ?
Non, le contenu en tabs n'est pas consideré comme cloaking si il est accessible sur n'importe quel appareil.
🏷 Related Topics
Content Crawl & Indexing Mobile SEO Penalties & Spam Local Search

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Other SEO insights extracted from this same Google Search Central video · published on 25/11/2021

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