What does Google say about SEO? /

Official statement

Adding a link rel="canonical" element helps to confirm your preferred URL and encourages search engines to focus on this specific version.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/09/2021 ✂ 7 statements
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Other statements from this video 6
  1. Why are URLs case-sensitive, and why does it matter for SEO?
  2. Should you worry about URL variations when it comes to crawling?
  3. How does duplicate URL canonicalization affect your SEO?
  4. Why does the robots.txt file require exact URLs?
  5. How can internal linking shape your SEO strategy?
  6. Should you really worry about case sensitivity in URLs for SEO?
📅
Official statement from (4 years ago)
TL;DR

The canonical tag guides search engines to your preferred URL. It reduces duplicate content and strengthens the authority of your pages. Use it wisely to optimize your ranking.

❓ Frequently Asked Questions

Le canonical booste-t-il le SEO ?
Indirectement, en focalisant l'autorité sur l'URL souhaitée et en réduisant le contenu dupliqué.
Est-ce nécessaire sur chaque page ?
Pas forcément, mais il est crucial sur les pages sujettes au contenu dupliqué.
Peut-on utiliser plusieurs canoniques ?
Non, une seule URL doit être désignée comme canonique par page.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks Domain Name

🎥 From the same video 6

Other SEO insights extracted from this same Google Search Central video · published on 28/09/2021

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