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Official statement

Adding a link rel="canonical" element helps to confirm your preferred URL and encourages search engines to focus on this specific version.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/09/2021 ✂ 7 statements
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✂ Other statements from this video 6 ▾
  1. □ Why are URLs case-sensitive, and why does it matter for SEO?
  2. □ Should you worry about URL variations when it comes to crawling?
  3. □ How does duplicate URL canonicalization affect your SEO?
  4. □ Why does the robots.txt file require exact URLs?
  5. □ How can internal linking shape your SEO strategy?
  6. □ Should you really worry about case sensitivity in URLs for SEO?
📅
Official statement from (5 years ago)
TL;DR

The canonical tag guides search engines to your preferred URL. It reduces duplicate content and strengthens the authority of your pages. Use it wisely to optimize your ranking.

❓ Frequently Asked Questions

Le canonical booste-t-il le SEO ?
Indirectement, en focalisant l'autorité sur l'URL souhaitée et en réduisant le contenu dupliqué.
Est-ce nécessaire sur chaque page ?
Pas forcément, mais il est crucial sur les pages sujettes au contenu dupliqué.
Peut-on utiliser plusieurs canoniques ?
Non, une seule URL doit être désignée comme canonique par page.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks Domain Name

🎥 From the same video 6

Other SEO insights extracted from this same Google Search Central video · published on 28/09/2021

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