Official statement
When a website displays the same content across different URL variations, search engines will attempt to crawl all the variations they find. This can slow down the discovery of other useful content on the site.
Other statements from this video 6 ▾
- □ Why are URLs case-sensitive, and why does it matter for SEO?
- □ How does duplicate URL canonicalization affect your SEO?
- □ Why does the robots.txt file require exact URLs?
- □ How can internal linking shape your SEO strategy?
- □ How does the canonical tag really impact your SEO?
- □ Should you really worry about case sensitivity in URLs for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really avoid using unique canonicals on multi-page e-commerce sites?
View statement →
TL;DR
URL variations serving the same content waste Google's crawl budget. The result? Slower discovery of other relevant content on your site.
❓ Frequently Asked Questions
Comment savoir si mon site a trop de variations d'URL?
Utilisez des outils d'audit SEO pour détecter et analyser les URLs dupliquées.
Balise canonique ou redirection 301, quel choix privilégier?
La canonique est idéale pour le contenu similaire sur plusieurs URLs, tandis que la 301 convient pour les redirections permanentes.
Le crawl budget est-il fixe pour tous les sites?
Non, il dépend de la taille, la popularité et la performance du site Web, ainsi que de l'efficacité des URL à fournir du contenu unique.
🎥 From the same video 6
Other SEO insights extracted from this same Google Search Central video · published on 28/09/2021
🎥 Watch the full video on YouTube →
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