Official statement
When search engines encounter multiple distinct URLs showing the same content, they must decide which one to keep. This process is called canonicalization. It doesn't change rankings, but systems may choose a different URL than the one preferred by the site owner.
Other statements from this video 6 ▾
- □ Why are URLs case-sensitive, and why does it matter for SEO?
- □ Should you worry about URL variations when it comes to crawling?
- □ Why does the robots.txt file require exact URLs?
- □ How can internal linking shape your SEO strategy?
- □ How does the canonical tag really impact your SEO?
- □ Should you really worry about case sensitivity in URLs for SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can Index Requests Actually Force Google to Change Your Page's Canonical URL?
View statement →
TL;DR
Canonicalization of duplicate URLs occurs when multiple URLs display the same content. This process does not change rankings, but beware, your preferred URL may not be the one that gets selected.
🎥 From the same video 6
Other SEO insights extracted from this same Google Search Central video · published on 28/09/2021
🎥 Watch the full video on YouTube →
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