Official statement
When search engines encounter multiple distinct URLs showing the same content, they must decide which one to keep. This process is called canonicalization. It doesn't change rankings, but systems may choose a different URL than the one preferred by the site owner.
Other statements from this video 6 ▾
- □ Pourquoi les URLs sont-elles sensibles à la casse et pourquoi cela compte-t-il pour le SEO ?
- □ Faut-il craindre les variantes d'URL pour le crawl ?
- □ Pourquoi le fichier robots.txt exige-t-il des URLs exactes ?
- □ Comment le maillage interne peut-il influencer votre stratégie SEO ?
- □ Comment le canonical influence-t-il vraiment votre SEO ?
- □ Faut-il vraiment se soucier de la casse dans les URLs pour le SEO ?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can Index Requests Actually Force Google to Change Your Page's Canonical URL?
View statement →
TL;DR
Canonicalization of duplicate URLs occurs when multiple URLs display the same content. This process does not change rankings, but beware, your preferred URL may not be the one that gets selected.
🎥 From the same video 6
Other SEO insights extracted from this same Google Search Central video · published on 28/09/2021
🎥 Watch the full video on YouTube →
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