Official statement
Google has long utilized a ranking signal to identify hostile interstitials that deceive users or prevent them from viewing content. Legal (GDPR consent) or informational interstitials are not impacted.
Other statements from this video 13 ▾
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- □ Are Google's Core Web Vitals now crucial for SEO rankings?
- □ How can you optimize your LCP for better SEO performance?
- □ Is it true that 100 milliseconds is crucial for FID?
- □ How can mastering the CLS score boost your SEO?
- □ Why can all qualified web pages now access Top Stories?
- □ How is page experience now affecting desktop SEO?
- □ How does preloading with signed exchanges enhance your SEO strategy?
- □ How can the new page experience report revolutionize your SEO?
- □ Why does filtering for good page experiences in SEO make a difference?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you adapt your content specifically for LLMs and generative AI?
View statement →
TL;DR
Google penalizes abusive interstitials that hinder reading. Informational or legal interstitials are not affected. Optimize to avoid ranking drops.
❓ Frequently Asked Questions
Est-ce que tous les interstitiels sont pénalisés ?
Non, seulement ceux nuisant à l'utilisateur. Les légaux ou informatifs ne le sont pas.
Comment savoir si un interstitiel est abusif ?
Interrogez-vous sur son impact utilisateur : gêne-t-il l'accès immédiat au contenu principal ?
Quel impact un interstitiel abusif a-t-il sur mon référencement ?
Il peut nuire au classement de votre page, influant sur le trafic organique.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021
🎥 Watch the full video on YouTube →
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