Official statement
It is recommended to create fewer websites but to make them stronger. Small sites on very specific topics do not develop strong value over time, unlike a solid site that is regularly enriched with content.
Other statements from this video 14 ▾
- □ How does Google leverage title and anchor text to interpret your links?
- □ Does Googlebot Really Ignore Cookies?
- □ How does search intent impact your SEO rankings?
- □ How Do Internal Links Affect Google's Perception?
- □ How does Google's Page Experience Update really impact your SEO?
- □ How does Core Web Vitals evolve automatically for SEO?
- □ Should you focus on creating strong pages instead of numerous ones in SEO?
- □ Should you really be concerned about the canonical element for every site?
- □ Should you really worry about migrating between subdomains?
- □ How can you ensure date consistency in your search results?
- □ Does Google really filter out spam traffic in Core Web Vitals?
- □ Is it true that EAT isn't a direct technical factor in SEO?
- □ Is it true that Googlebot skips CAPTCHAs?
- □ Does frequent manual submission indicate quality issues for your SEO site?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Won't Google Index Your Content Despite Flawless Technical SEO?
View statement →
TL;DR
Google recommends prioritizing strong websites over small specialized ones. A single site that regularly adds content provides more lasting value.
❓ Frequently Asked Questions
Comment savoir si un site est trop spécialisé ?
Un site est trop spécialisé s'il ne touche qu'une audience restreinte avec peu de potentiel d'expansion.
Puis-je encore créer des sites de micro-niche ?
C'est possible, mais vous devez être prudent et vous assurer qu'il réponde à un besoin non couvert par les gros sites.
Un site unique est-il toujours la meilleure option ?
Pas forcément. Le choix dépend de votre capacité à alimenter le site en contenu pertinent et à maintenir un bon SEO.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 26/09/2021
🎥 Watch the full video on YouTube →
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