Official statement
To ensure that Google displays the correct publication date, it must be consistent between the structured data and the visible text on the page. Relative formats such as '10 minutes ago' cannot be easily compared.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Really Update Your Content Publication Dates to Improve SEO Rankings?
View statement →
TL;DR
Google requires consistency between **structured data** and the **visible text** to properly display publication dates. Relative formats like '10 minutes ago' make this more challenging.
❓ Frequently Asked Questions
Pourquoi éviter les formats de date relatifs ?
Les formats relatifs sont difficiles à comparer automatiquement, ce qui peut affecter l'exactitude de l'affichage.
Les données structurées influencent-elles le ranking ?
Indirectement, oui. Elles aident à situer contextuellement le contenu, pouvant influencer sa visibilité.
Quelles pratiques garantissent l'affichage correct de la date ?
L'alignement des dates entre le texte visible et les données structurées est crucial.
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