Official statement
The canonical element is important when multiple URLs display the same content (tracking URLs, etc.). For a typical site, it's not critical but it's a good practice. There is no direct SEO bonus.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is your LCP really the one you think you're optimizing?
View statement →
TL;DR
The canonical element is crucial for managing duplicate content across multiple URLs, but it doesn't provide any direct SEO benefits. For standard sites, it's more of a best practice than a necessity.
❓ Frequently Asked Questions
Un site simple a-t-il besoin d'éléments canonical ?
Pas forcément, sauf si des URLs génèrent du contenu dupliqué.
Quels types de sites bénéficient le plus des canonicals ?
Les sites e-commerce ou ceux avec des URL riches en paramètres bénéficient le plus.
L'usage de canonical améliore-t-il mon classement ?
Non, il n'offre aucun bonus SEO direct mais optimise l'indexation.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 26/09/2021
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