What does Google say about SEO? /

Official statement

The canonical element is important when multiple URLs display the same content (tracking URLs, etc.). For a typical site, it's not critical but it's a good practice. There is no direct SEO bonus.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/09/2021 ✂ 15 statements
Watch on YouTube →
Other statements from this video 14
  1. How does Google leverage title and anchor text to interpret your links?
  2. Does Googlebot Really Ignore Cookies?
  3. How does search intent impact your SEO rankings?
  4. How Do Internal Links Affect Google's Perception?
  5. How does Google's Page Experience Update really impact your SEO?
  6. How does Core Web Vitals evolve automatically for SEO?
  7. Should you focus on creating strong pages instead of numerous ones in SEO?
  8. Should you really worry about migrating between subdomains?
  9. How can you ensure date consistency in your search results?
  10. Does Google really filter out spam traffic in Core Web Vitals?
  11. Is it true that EAT isn't a direct technical factor in SEO?
  12. Is it true that Googlebot skips CAPTCHAs?
  13. Does frequent manual submission indicate quality issues for your SEO site?
  14. Should you focus on building a strong site instead of several micro-niche sites?
📅
Official statement from (4 years ago)
TL;DR

The canonical element is crucial for managing duplicate content across multiple URLs, but it doesn't provide any direct SEO benefits. For standard sites, it's more of a best practice than a necessity.

❓ Frequently Asked Questions

Un site simple a-t-il besoin d'éléments canonical ?
Pas forcément, sauf si des URLs génèrent du contenu dupliqué.
Quels types de sites bénéficient le plus des canonicals ?
Les sites e-commerce ou ceux avec des URL riches en paramètres bénéficient le plus.
L'usage de canonical améliore-t-il mon classement ?
Non, il n'offre aucun bonus SEO direct mais optimise l'indexation.
🏷 Related Topics
Content Crawl & Indexing AI & SEO Domain Name Local Search

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 26/09/2021

🎥 Watch the full video on YouTube →

Related statements

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.