Official statement
Transforming all the content of a website from formal address to informal (from 'Sie' to 'Du' in German) is not an SEO issue at all. Google simply recognizes that the text has changed and reindexes the new content. The systems do not differentiate between these forms of address. If these terms do not appear in search queries, the impact will be zero.
Other statements from this video 9 ▾
- □ How Does Noindex Really Affect Your Link Signals?
- □ Is Noindex Enough, or Should You Use Noindex+Nofollow to Block SEO Signals?
- □ How can you swiftly remove a subdomain from Google's index?
- □ How does Google decide what type of content to display?
- □ Should you choose domain verification or individual properties in Search Console?
- □ Could showing less content to Google actually enhance your SEO?
- □ How does Google actually monitor cloaking?
- □ Should you really worry about bad backlinks?
- □ Could the combination of HTTP/HTTPS actually stem from Google My Business?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Really Migrate Your Entire Site to Preserve Your SEO?
View statement →
TL;DR
Google doesn't differentiate between formal and informal language for indexing. Such a change has no SEO impact unless the altered terms appear in search queries.
❓ Frequently Asked Questions
Un changement de tutoiement affecte-t-il toujours le SEO ?
Non, à moins que ces termes ne soient essentiels dans vos requêtes de recherche.
Dois-je suivre l'évolution de mes positions après un changement de ton ?
Oui, il est conseillé de surveiller les positions à titre de précaution.
Y a-t-il un impact immédiat sur l'indexation après ce changement ?
La réindexation est automatique, mais l'impact sémantique est généralement insignifiant.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 07/10/2021
🎥 Watch the full video on YouTube →
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