Official statement
Google attempts to determine what type of content to display (web, images, videos, books) based on search intent. For certain highly specific product queries, systems may decide not to show videos even if they exist, as users are looking for product pages. To ensure a video is shown, it needs to be embedded on a web page using schema.org VideoObject.
Other statements from this video 9 ▾
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- □ Is Noindex Enough, or Should You Use Noindex+Nofollow to Block SEO Signals?
- □ How can you swiftly remove a subdomain from Google's index?
- □ What happens when you shift from formal to informal language in your content?
- □ Should you choose domain verification or individual properties in Search Console?
- □ Could showing less content to Google actually enhance your SEO?
- □ How does Google actually monitor cloaking?
- □ Should you really worry about bad backlinks?
- □ Could the combination of HTTP/HTTPS actually stem from Google My Business?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why Is Merging Content Riskier Than a Domain Migration?
View statement →
TL;DR
Google adjusts the type of content (web, images, videos) shown based on search intent. For a video to be prioritized, it must be embedded with schema.org VideoObject on a web page.
❓ Frequently Asked Questions
Comment savoir quel type de contenu sera affiché pour ma requête cible ?
Testez la requête et analysez les SERP pour déterminer quel format de contenu est favorisé.
L'utilisation de schema.org VideoObject garantit-elle l'affichage de mes vidéos ?
Non, elle améliore les chances d'affichage, mais ne garantit rien face à l'algorithme de Google.
Dois-je toujours intégrer des vidéos sur mes pages produits ?
Seulement si elles enrichissent réellement l'expérience utilisateur et que les analyses montrent un intérêt pour ce format.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 07/10/2021
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