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Official statement

Showing less content to Googlebot than to users is acceptable. The problem arises only if you show MORE to Googlebot, as this creates a misleading promise in search results. Hiding certain elements like navigation filters from bots is not an issue, as long as users see more or the same amount of content.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 07/10/2021 ✂ 10 statements
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✂ Other statements from this video 9 ▾
  1. □ How Does Noindex Really Affect Your Link Signals?
  2. □ Is Noindex Enough, or Should You Use Noindex+Nofollow to Block SEO Signals?
  3. □ How can you swiftly remove a subdomain from Google's index?
  4. □ How does Google decide what type of content to display?
  5. □ What happens when you shift from formal to informal language in your content?
  6. □ Should you choose domain verification or individual properties in Search Console?
  7. □ How does Google actually monitor cloaking?
  8. □ Should you really worry about bad backlinks?
  9. □ Could the combination of HTTP/HTTPS actually stem from Google My Business?
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Official statement from (5 years ago)
TL;DR

Showing less to Googlebot than what users see is approved by Google. The trap lies in doing the opposite. This can help avoid SEO penalties as long as the user experience remains intact.

❓ Frequently Asked Questions

Est-ce que montrer moins à Google réduit mon classement ?
Non, tant que l'utilisateur est priorisé et voit plus de valeur.
Peut-on cacher des éléments critiques aux robots ?
Évitez de cacher des éléments qui définissent l'identité ou le thème principal de votre site.
Pourquoi Google ne pénalise-t-il pas ce type de cloaking ?
Car la priorité est donnée à l'éthique et à l'intégrité envers l'utilisateur final.
🏷 Related Topics
Content Crawl & Indexing AI & SEO Pagination & Structure Penalties & Spam Web Performance

🎥 From the same video 9

Other SEO insights extracted from this same Google Search Central video · published on 07/10/2021

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