What does Google say about SEO? /

Official statement

For content displayed via JavaScript popups without a dedicated URL, indexing is difficult. Google recommends that each page be accessible through a link with a unique URL (according to general guidelines). Solution: create a dedicated page with a URL for the popup content, in addition to the popup itself.
30:05
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Extracted from a Google Search Central video

💬 EN 📅 30/09/2021 ✂ 13 statements
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📅
Official statement from (4 years ago)
TL;DR

Content within JavaScript popups without a unique URL is challenging to index. Google recommends creating a dedicated URL for each popup content to ensure efficient indexing.

❓ Frequently Asked Questions

Qu'est-ce qu'une URL unique dans le contexte des popups ?
C'est une URL distincte associée à chaque contenu synthétique, permettant son indexation par les moteurs de recherche.
Pourquoi Google insiste-t-il sur ces URL distinctes ?
Parce que les contenus sans URL proper ne sont souvent pas découverts et indexés par les crawlers.
Quels types de contenus nécessitent-ils toujours une URL dédiée ?
Les contenus offrant de la valeur ajoutée, comme des informations critiques ou du contenu engageant, nécessitent généralement une URL unique.
Les popups sont-ils intrinsèquement mauvais pour le SEO ?
Pas nécessairement, mais sans URL distincte, leur contenu peut être perdu pour les moteurs de recherche.
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Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name

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