Official statement
Google changed its title generation algorithm in August 2021. Now, each page has a unique and fixed title, rather than a variable title based on the query. In 87% of cases, Google uses the title tag. Titles may be rewritten if they are too long, stuffed with keywords, empty, or duplicated.
15:35
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- 24:24 Does it really take a year for PageRank to fully transfer after a 301 redirect?
- 26:26 Why does Google keep crawling old URLs even after a redirect?
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- 36:27 Is it true that Google migrates sites to mobile-first indexing in massive waves?
- 44:16 Do Core Web Vitals Really Boost Your SEO?
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- 53:18 What are the reasons your content isn’t being properly indexed by Google?
- 55:59 What makes your site truly stand out in search results?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why does Google replace your titles and descriptions?
View statement →
TL;DR
Google has updated its algorithm to generate fixed titles for each page, potentially impacting your CTR. The focus is on correctly using the title tag, with possible rewrites if it is inadequate.
❓ Frequently Asked Questions
Google réécrit-il souvent les titres ?
Google réécrit les titres si la balise title est inadéquate, comme si elle est trop longue ou vide.
Un titre entièrement rempli de mots-clés est-il une bonne stratégie ?
Non, un titre bourré de mots-clés est susceptible d'être réécrit par Google, impactant potentiellement votre visibilité.
Quelle longueur maximale doit avoir un titre ?
Il est recommandé de ne pas dépasser 60 caractères pour éviter les troncations.
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