Official statement
After about one year of a 301 redirect, the transfer of signals (PageRank) to the new URL is complete. You can then remove the redirect. This duration is indicative (it could be faster), but one year ensures that the migration is finished. Google will continue to crawl the old URL to check its status.
24:24
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why Is Merging Content Riskier Than a Domain Migration?
View statement →
TL;DR
Google states that a 301 redirect fully transfers PageRank after about one year. Once this period has passed, the redirect can be removed. The old URL will continue to be crawled for verification.
❓ Frequently Asked Questions
La redirection 301 peut-elle être supprimée avant un an ?
Oui, mais attendre 1 an garantit que le PageRank a bien migré.
Google va-t-il toujours crawler l'ancienne URL après suppression de la redirection ?
Oui, pour vérifier son statut et assurer la continuité du trafic.
Les petits sites doivent-ils aussi attendre un an pour supprimer la redirection ?
En général, oui, pour éviter toute perte de signal, même si le transfert peut être plus rapide.
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