Official statement
With hreflang, each country URL must be indexed and ranked separately. If you create multiple country versions of the same page in a highly competitive market, it lessens the relative strength of your pages compared to competition that focuses everything on a single URL. This can be tested page by page before a broader rollout.
Other statements from this video 14 ▾
- □ Are Core Updates and Page Experience Updates Truly Independent?
- □ How do real user data insights from Google change the SEO game?
- □ Why the 28-Day Wait to See Core Web Vitals Impact?
- □ Why does Google take so long to reassess a website's quality after de-indexing?
- □ Is it time to rethink your content strategy for the entire site?
- □ Should you rely on engagement metrics to predict your SEO performance?
- □ How does Google really handle 500 errors?
- □ How Does Google Really Handle CDNs When Facing a 504 Error?
- □ How Do Navigation Links Really Impact Your SEO?
- □ Why Doesn’t Google Index All Your Pages?
- □ Could non-indexing signal a deeper quality issue with your site?
- □ Should you redirect malware-infected pages to the homepage after an attack?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Why doesn’t Google remove negative reviews?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why do SEO priorities shift so dramatically depending on which market you're tar...
View statement →
TL;DR
Using hreflang on multiple international versions of a page can reduce its strength. Each version needs to be indexed individually, which weakens your standing in a competitive environment. Test the pages first before generalizing.
❓ Frequently Asked Questions
Le hreflang est-il toujours nécessaire pour les sites multinationaux ?
Pas toujours. Il dépend des spécificités du marché et de la concurrence. Une analyse préalable est recommandée.
Peut-on éviter la dilution de l'autorité avec le hreflang ?
Oui, en testant d'abord quelques pages et en assurant une implémentation technique rigoureuse.
Le hreflang affecte-t-il le classement global de toutes mes pages ?
Potentiellement. Mal exécuté, il peut diluer l'autorité de pages importantes.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 14/08/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.