Official statement
Google counts navigation links as normal internal links. When you move links from a page to the global navigation, you distribute the value of those links across all pages that contain that navigation, which dilutes the relative strength of your main category pages.
Other statements from this video 14 ▾
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- □ How do real user data insights from Google change the SEO game?
- □ Why the 28-Day Wait to See Core Web Vitals Impact?
- □ Why does Google take so long to reassess a website's quality after de-indexing?
- □ Is it time to rethink your content strategy for the entire site?
- □ Should you rely on engagement metrics to predict your SEO performance?
- □ How does Google really handle 500 errors?
- □ How Does Google Really Handle CDNs When Facing a 504 Error?
- □ Why Doesn’t Google Index All Your Pages?
- □ Could non-indexing signal a deeper quality issue with your site?
- □ Should you redirect malware-infected pages to the homepage after an attack?
- □ Can Geotargeting Really Boost Your Local SEO?
- □ Does hreflang really weaken your SEO in competitive markets?
- □ Why doesn’t Google remove negative reviews?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Multiple Navigation Menus Actually Hurt Your Site's SEO?
View statement →
TL;DR
Navigation links are treated as internal links. The challenge? Moving them into global navigation dilutes the strength of your main pages. Be cautious about the overall site structure.
❓ Frequently Asked Questions
Les liens de navigation affectent-ils le SEO ?
Oui, car ils redistribuent l'autorité SEO à travers toutes les pages où ils apparaissent.
Dois-je éviter de mettre trop de liens dans la navigation ?
Évitez les excès, car ils peuvent diluer l'autorité concentrée des pages principales.
Comment savoir si mes liens de navigation sont optimaux ?
Un audit technique SEO peut évaluer l'efficacité de votre maillage interne.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 14/08/2021
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