Official statement
Google recommends creating pages with relevant content for what the user can do on the page, rather than overloading the page with terms solely for SEO. User intent should guide the content.
Other statements from this video 12 ▾
- □ Is it possible that even Google’s own sites struggle with JavaScript issues?
- □ Why do so many landing pages contain incorrect links?
- □ Is it true that PageSpeed Insights and Lighthouse aren’t essential for user experience?
- □ How does Google's 'centerpiece' annotation impact your SEO?
- □ Can Google really ignore its own sites when it comes to SEO?
- □ Why do synonyms have a lesser impact on SEO rankings?
- □ Why does Google prioritize 'purchase' over 'sell' in its search results?
- □ How Does Google Leverage Posting Lists for Search Retrieval?
- □ How does Google choose the top 1000 results?
- □ Why does using real names on your 'About Me' pages matter for SEO?
- □ How do SEO best practices simplify the complexities of information retrieval?
- □ Are There Really No Secret SEO Tricks that Google Ignores?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How Can You Avoid Keyword Stuffing Without Becoming Paranoid About Repetition?
View statement →
TL;DR
Google advocates for user-centered content over keyword stuffing. Focus on relevance rather than keyword accumulation. Build your SEO strategy around user intent.
🎥 From the same video 12
Other SEO insights extracted from this same Google Search Central video · published on 17/06/2021
🎥 Watch the full video on YouTube →
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