Official statement
Google views 'buy' and 'sell' as synonyms from an information retrieval perspective, but 'sell' receives much lower weight compared to 'purchase', for example, to avoid confusion and maintain relevance.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How does Google really customize search results based on location and language? ...
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TL;DR
Google treats 'buy' and 'sell' as synonyms, but 'sell' carries less weight than 'purchase'. This adjusts the relevance of search results and prevents confusion.
❓ Frequently Asked Questions
Pourquoi Google donne-t-il plus de poids à 'purchase' qu'à 'sell' ?
Parce que 'purchase' reflète mieux l'intention de l'utilisateur dans la plupart des recherches orientées achat, selon Google.
Dois-je abandonner l'utilisation de 'sell' ?
Non, mais utilisez-le judicieusement en tenant compte du contexte et du poids moindre par rapport à 'purchase'.
Comment savoir quels synonymes privilégier dans mon secteur ?
Utilisez des outils d'analyse SEO pour observer les tendances de recherche et voir quels termes ont un poids plus important.
🎥 From the same video 12
Other SEO insights extracted from this same Google Search Central video · published on 17/06/2021
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