Official statement
Google uses an annotation called 'centerpiece' to identify and label the central part of the page that the user is actually reading or interacting with, also known as the main content or primary content.
Other statements from this video 12 ▾
- □ Is it possible that even Google’s own sites struggle with JavaScript issues?
- □ Why do so many landing pages contain incorrect links?
- □ Is it true that PageSpeed Insights and Lighthouse aren’t essential for user experience?
- □ Can Google really ignore its own sites when it comes to SEO?
- □ Why do synonyms have a lesser impact on SEO rankings?
- □ Why does Google prioritize 'purchase' over 'sell' in its search results?
- □ How Does Google Leverage Posting Lists for Search Retrieval?
- □ How does Google choose the top 1000 results?
- □ Is it true that focusing on users, not keywords, is the key to SEO success?
- □ Why does using real names on your 'About Me' pages matter for SEO?
- □ How do SEO best practices simplify the complexities of information retrieval?
- □ Are There Really No Secret SEO Tricks that Google Ignores?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you really worry about hreflang if only 9% of websites actually use it?
View statement →
TL;DR
Google identifies the main content through the 'centerpiece' annotation. This means that truly relevant content will be valued more highly. For effective SEO, consider structuring your pages around this 'centerpiece'.
❓ Frequently Asked Questions
Comment optimiser le 'centerpiece' pour le SEO ?
Mettez en avant le contenu pertinent et engageant, bien structuré avec des titres clairs.
Qu'est-ce qu'un contenu 'centerpiece' ?
C'est la partie centrale de la page, la plus lue ou utilisée par l'utilisateur, que Google identifie comme centrale.
Pourquoi le 'centerpiece' est-il important ?
Il influe sur la façon dont Google perçoit et classe votre page.
🎥 From the same video 12
Other SEO insights extracted from this same Google Search Central video · published on 17/06/2021
🎥 Watch the full video on YouTube →
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