Official statement
When a query is expanded with synonyms, the original search terms hold the most weight during ranking. Automatically added synonyms have a lower weight because they are not exactly what the user searched for.
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Official statement from
(5 years ago)
TL;DR
When a query includes synonyms, the original terms dominate the ranking. Synonyms carry less weight. This means your original keywords remain crucial.
❓ Frequently Asked Questions
Les synonymes peuvent-ils remplacer les mots-clés principaux ?
Non, les synonymes ne doivent pas remplacer vos mots-clés principaux car ils ont un poids moindre dans le classement.
Quels outils utiliser pour identifier les bons mots-clés ?
Des outils comme Google Keyword Planner ou SEMrush peuvent aider à identifier les mots-clés performants.
La stratégie doit-elle évoluer si l'algorithme change ?
Oui, suivez l'évolution de l'algorithme et ajustez votre stratégie pour rester pertinent.
🎥 From the same video 12
Other SEO insights extracted from this same Google Search Central video · published on 17/06/2021
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