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Official statement

When a website becomes strong and high-performing in search, new pages created and linked from the existing site are better understood by Google. It is better to build a strong site instead of several individual small sites.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 14/05/2021 ✂ 14 statements
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Other statements from this video 13
  1. Les liens vers des pages noindex sont-ils encore utiles pour le SEO ?
  2. Faut-il réduire le nombre de pages sur votre site pour optimiser votre SEO ?
  3. Comment Google valorise-t-il le contenu au-delà des faits de base?
  4. Google Ads influence-t-il vraiment le SEO de vos pages ?
  5. Pourquoi la commande site: ne doit-elle pas être utilisée pour diagnostiquer l'indexation ?
  6. Pourquoi les sites de 500 pages devraient-ils être facilement indexés par Google ?
  7. Pourquoi la transition de noindex à index est-elle aussi longue en SEO?
  8. Faut-il analyser le cache Google pour comprendre l'indexation mobile ou desktop ?
  9. Comment les Core Web Vitals influencent-ils votre SEO en temps réel ?
  10. Pourquoi le score de PageSpeed Insights n'affecte-t-il pas le classement SEO ?
  11. Pourquoi éviter 'Lire plus' comme texte d'ancrage ?
  12. Les sitemaps influencent-ils vraiment le SEO ?
  13. Modifier titles et metas peut-il sauver votre SEO ?
📅
Official statement from (4 years ago)
TL;DR

A high-performing website boosts the indexing of new pages. Focus on creating a strong site rather than multiple small ones, as new pages benefit from a better start.

What you need to understand

Why is the strength of a website crucial?<\/h3>

A high-performing website has an established reputation<\/strong> in the eyes of Google, making it easier for new pages to be indexed. By ensuring a solid technical and content foundation, each new page published builds on this legacy, gaining immediate visibility.<\/p>

  • A strong site = better understanding of new pages by Google<\/li>
  • Focusing efforts on a solid domain promotes indexing<\/li> <\/ul>

    What is the advantage over individual small sites?<\/h3>

    Individual small sites need to build their authority<\/strong> from the ground up, which requires time and resources. By concentrating on a single powerful site, you maximize your impact, eliminate duplications of effort, and optimize the crawl budget.<\/p>

    • Resource economy<\/li>
    • Optimization of the crawl budget<\/li> <\/ul>

      How does Google assess this strength?<\/h3>

      Google uses signals of trust<\/strong> and performance to evaluate a website's strength. These include quality backlinks, strong internal linking, and optimized technical performance. Regular analysis of these aspects is crucial to maintain and improve this impact.<\/p>

      • Assessment through backlinks and internal structure<\/li>
      • Importance of technical performance<\/li> <\/ul>

SEO Expert opinion

Is This Statement Consistent with Observed Practices?<\/h3>

While Google's statement seems logical, it's always essential to validate it with real data<\/strong>. In practice, we often observe that broader sites benefit from better initial indexing. However, this also depends on the industry<\/strong> and competition. Keep in mind that this could vary depending on the context.<\/p>

What Nuances Should Be Considered?<\/h3>

A strong site does not automatically guarantee the success<\/strong> of new pages. The content must also be relevant and of high quality. Moreover, a large site could pose management issues<\/strong> if not well-structured and regularly maintained.<\/p>

[To be verified]<\/strong>: This rule is not universal; the link between the

❓ Frequently Asked Questions

Un site fort signifie-t-il plus de backlinks ?
Yes, attracting quality backlinks helps in strengthening your site and improving indexing.
Est-ce que toutes les niches bénéficient d'un site unique ?
Pas nécessairement; dans les niches spécifiques, plusieurs sites peuvent mieux servir des groupes cibles distincts.
Puis-je préserver des sites de niche tout en ayant un site principal ?
Oui, mais il est crucial de maintenir une stratégie claire pour s'assurer que chaque site joue un rôle défini.
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