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Official statement

When a website becomes strong and high-performing in search, new pages created and linked from the existing site are better understood by Google. It is better to build a strong site instead of several individual small sites.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 14/05/2021 ✂ 14 statements
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✂ Other statements from this video 13 ▾
  1. □ Are links to noindex pages still beneficial for SEO?
  2. □ Should you reduce the number of pages on your site to boost your SEO?
  3. □ How does Google value content beyond basic facts?
  4. □ Does Google Ads really impact the SEO of your pages?
  5. □ Why shouldn't you rely on the site: command for diagnosing indexing?
  6. □ Should sites with 500 pages really be effortlessly indexed by Google?
  7. □ Why does the transition from noindex to indexed take so long in SEO?
  8. □ Should you check Google's cache to understand mobile or desktop indexing?
  9. □ How do Core Web Vitals impact your SEO in real-time?
  10. □ Is it true that the PageSpeed Insights score doesn't impact SEO rankings?
  11. □ Why should you avoid using 'Read More' as anchor text?
  12. □ Do Sitemaps Really Affect SEO?
  13. □ Can tweaking titles and meta descriptions really save your SEO?
📅
Official statement from (5 years ago)
TL;DR

A high-performing website boosts the indexing of new pages. Focus on creating a strong site rather than multiple small ones, as new pages benefit from a better start.

What you need to understand

Why is the strength of a website crucial?

A high-performing website has an established reputation in the eyes of Google, making it easier for new pages to be indexed. By ensuring a solid technical and content foundation, each new page published builds on this legacy, gaining immediate visibility.

  • A strong site = better understanding of new pages by Google
  • Focusing efforts on a solid domain promotes indexing

    What is the advantage over individual small sites?

    Individual small sites need to build their authority from the ground up, which requires time and resources. By concentrating on a single powerful site, you maximize your impact, eliminate duplications of effort, and optimize the crawl budget.

    • Resource economy
    • Optimization of the crawl budget

      How does Google assess this strength?

      Google uses signals of trust and performance to evaluate a website's strength. These include quality backlinks, strong internal linking, and optimized technical performance. Regular analysis of these aspects is crucial to maintain and improve this impact.

      • Assessment through backlinks and internal structure
      • Importance of technical performance

SEO Expert opinion

Is This Statement Consistent with Observed Practices?

While Google's statement seems logical, it's always essential to validate it with real data. In practice, we often observe that broader sites benefit from better initial indexing. However, this also depends on the industry and competition. Keep in mind that this could vary depending on the context.

What Nuances Should Be Considered?

A strong site does not automatically guarantee the success of new pages. The content must also be relevant and of high quality. Moreover, a large site could pose management issues if not well-structured and regularly maintained.

[To be verified]: This rule is not universal; the link between the

❓ Frequently Asked Questions

Un site fort signifie-t-il plus de backlinks ?
Yes, attracting quality backlinks helps in strengthening your site and improving indexing.
Est-ce que toutes les niches bénéficient d'un site unique ?
Pas nécessairement; dans les niches spécifiques, plusieurs sites peuvent mieux servir des groupes cibles distincts.
Puis-je préserver des sites de niche tout en ayant un site principal ?
Oui, mais il est crucial de maintenir une stratégie claire pour s'assurer que chaque site joue un rôle défini.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 14/05/2021

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