Official statement
Google uses the anchor text of links to understand the context of the destination page. A generic text like 'Read More' provides no information. It is recommended to use descriptive text such as 'Read more about XYZ' to help Google categorize the page.
Other statements from this video 13 ▾
- □ Are links to noindex pages still beneficial for SEO?
- □ Should you reduce the number of pages on your site to boost your SEO?
- □ How does Google value content beyond basic facts?
- □ Does Google Ads really impact the SEO of your pages?
- □ Why shouldn't you rely on the site: command for diagnosing indexing?
- □ Should sites with 500 pages really be effortlessly indexed by Google?
- □ Why does the transition from noindex to indexed take so long in SEO?
- □ How Does a Strong Website Enhance the Indexing of New Pages?
- □ Should you check Google's cache to understand mobile or desktop indexing?
- □ How do Core Web Vitals impact your SEO in real-time?
- □ Is it true that the PageSpeed Insights score doesn't impact SEO rankings?
- □ Do Sitemaps Really Affect SEO?
- □ Can tweaking titles and meta descriptions really save your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does image alt text in a link carry the same SEO weight as visible anchor text?
View statement →
TL;DR
Generic anchors like 'Read More' don’t inform Google. Use descriptive anchors to aid in page categorization. It’s crucial for good SEO.
❓ Frequently Asked Questions
Les textes d'ancrage longs sont-ils toujours mieux ?
Non, ils doivent être descriptifs mais concis, sous peine d'être perçus comme du spam.
Un bon texte d'ancrage peut-il améliorer mon SEO seul ?
Il contribue, mais fait partie d'une stratégie SEO globale.
Pourquoi Google se base-t-il autant sur le texte d'ancrage ?
Car c'est un signal clair indiquant le sujet et la pertinence du lien.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 14/05/2021
🎥 Watch the full video on YouTube →
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