What does Google say about SEO? /

Official statement

Google automatically tries to normalize pages among various variations. If Google deems a page useful, it might be considered canonical even if a redirect is present. This is a normal phenomenon.
11:21
🎥 Source video

Extracted from a Google Search Central video

⏱ 30:25 💬 EN 📅 01/09/2022 ✂ 12 statements
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📅
Official statement from (3 years ago)
TL;DR

Google can designate a page as canonical even if a redirect exists. This means that redirects do not always guarantee recognition by Google as a canonical page. For SEO professionals, it’s essential to rethink the URL and canonicalization strategy.

❓ Frequently Asked Questions

Google choisit-il toujours une redirection comme canonique ?
Non, Google peut préférer une autre page en tant que canonique si elle la juge plus utile.
Comment savoir si Google choisit la bonne page canonique ?
Vérifiez dans Google Search Console et analysez les journaux de crawl pour voir comment Google perçoit et indexe vos pages.
Les balises canonicals suffisent-elles à influencer Google ?
Non, bien qu'elles soient un signal fort, Google analyse plusieurs critères, y compris l'utilité de la page.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Redirects

🎥 From the same video 11

Other SEO insights extracted from this same Google Search Central video · duration 30 min · published on 01/09/2022

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